Decide what content format you want to produce
Posted: Tue Jan 21, 2025 6:03 am
Blog posts, videos, podcasts, infographics – they all have their place in your content strategy and it depends on how you use them. What is non-negotiable, however, is that they must tell a story.
There are 4 qualities your content should have:
Emotion: What emotion do you want people to feel?
Change: How is your product or content changing people? Is that emotion changing them in a way that helps your brand?
Alert: Once you changed someone, how did you create the privilege of being able to tell them when you have something new?
Share: How can you get people to talk to each other?
With this in mind, you can now start creating content for your blog.
8. Summarize your tactics
Now that you have your content, how are you going to promote india whatsapp resource or distribute it? You have to be productive with your digital marketing efforts , because if no one sees, hears, or reads the content you spent so much time creating, was it even worth writing?
Find “uncompeted content.” This means researching your competition to find opportunities, places where you aren’t competing with existing markets and can do your best work.
To help you understand better, we'll give you an example: Groove, the help desk software, decided to close their successful blog to focus on something they could only talk about: their numbers, their metrics, and their own story. They went from producing the 'yo-yo' content that everyone creates, to something that is unique and has been rewarded with massive increases in traffic and users.
What can you do? Look at your competitors: what are they doing, where are they posting, and how are they using email? Understand what their customers are already seeing.
Search for relevant topics on Google – look at the top 10 results and see what’s there. How long is the content? What images are being used? What is consistent or stands out?
From these steps, you should be able to start seeing opportunities where you can excel that are no longer filled with competition.
There are 4 qualities your content should have:
Emotion: What emotion do you want people to feel?
Change: How is your product or content changing people? Is that emotion changing them in a way that helps your brand?
Alert: Once you changed someone, how did you create the privilege of being able to tell them when you have something new?
Share: How can you get people to talk to each other?
With this in mind, you can now start creating content for your blog.
8. Summarize your tactics
Now that you have your content, how are you going to promote india whatsapp resource or distribute it? You have to be productive with your digital marketing efforts , because if no one sees, hears, or reads the content you spent so much time creating, was it even worth writing?
Find “uncompeted content.” This means researching your competition to find opportunities, places where you aren’t competing with existing markets and can do your best work.
To help you understand better, we'll give you an example: Groove, the help desk software, decided to close their successful blog to focus on something they could only talk about: their numbers, their metrics, and their own story. They went from producing the 'yo-yo' content that everyone creates, to something that is unique and has been rewarded with massive increases in traffic and users.
What can you do? Look at your competitors: what are they doing, where are they posting, and how are they using email? Understand what their customers are already seeing.
Search for relevant topics on Google – look at the top 10 results and see what’s there. How long is the content? What images are being used? What is consistent or stands out?
From these steps, you should be able to start seeing opportunities where you can excel that are no longer filled with competition.