Kick start your niche influencer marketing strategy
Posted: Tue Jan 21, 2025 5:51 am
A YouTube video from Dunkin Donuts, featuring a collaboration with influencer Corporate Natalie and actor Will Arnett
3. Ring x Pet-fluencers
Home security company Ring asked pet canada business email list parents to share videos or pictures from their Ring camera on Instagram or TikTok with the hashtag #RingPets. For each submission, Ring pledged a donation to the ASPCA (the American Society for the Prevention of Cruelty to Animals) and local animal shelters. In total, the brand donated $500,000.
As an added plus, contestants who used the hashtag #contest were entered into a competition for their pet to appear in an upcoming Ring commercial. Since many customers use their Ring device to monitor their furry friends, the campaign helped raise awareness for their pet protection features and aligned the company with this niche audience.
A close-up image of a grey and white cat captured by a Ring camera.
You don’t have to cast a wide net to create a lasting brand. One of the best and quickest paths to marketing success is focusing on a specific segment of customers. You’ll earn their trust and loyalty, which can lead to increased revenue.
A clear niche will also help you identify influencers who have already built a following containing your target customers. Partnering with them will increase your growth, getting you in front of an engaged audience of loyal fans.
Ready to get started? Download our influencer marketing toolkit for resources that’ll help you find and connect with influencers to grow your brand with audiences that matter.
3. Ring x Pet-fluencers
Home security company Ring asked pet canada business email list parents to share videos or pictures from their Ring camera on Instagram or TikTok with the hashtag #RingPets. For each submission, Ring pledged a donation to the ASPCA (the American Society for the Prevention of Cruelty to Animals) and local animal shelters. In total, the brand donated $500,000.
As an added plus, contestants who used the hashtag #contest were entered into a competition for their pet to appear in an upcoming Ring commercial. Since many customers use their Ring device to monitor their furry friends, the campaign helped raise awareness for their pet protection features and aligned the company with this niche audience.
A close-up image of a grey and white cat captured by a Ring camera.
You don’t have to cast a wide net to create a lasting brand. One of the best and quickest paths to marketing success is focusing on a specific segment of customers. You’ll earn their trust and loyalty, which can lead to increased revenue.
A clear niche will also help you identify influencers who have already built a following containing your target customers. Partnering with them will increase your growth, getting you in front of an engaged audience of loyal fans.
Ready to get started? Download our influencer marketing toolkit for resources that’ll help you find and connect with influencers to grow your brand with audiences that matter.