What is inbound marketing?
Posted: Sun Dec 22, 2024 6:49 am
Inbound marketing in building leads
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It is undoubtedly a predominant business philosophy: it is difficult to talk about digital marketing without coming across Inbound Marketing and its methodology and foundations.
These fundamentals have impacted the way digital marketing is applied today and, especially, in customer building. Below, we explain this in more detail:
Inbound marketing is a philosophy that promotes building potential customers through the distribution of valuable content.
Building a lead requires attracting people who might be interested in the product or service you are offering.Converting that person into a lead requires them to share their contact information.Then, interacting with them via email or other channels, offering them educational and informative content, will help them make the decision to buy.
Obviously, it is not like traditional marketing, which was dedicated to persuading people, without their permission , through phone calls and spam emails, and, in addition, massively repeating commercials in the media. So let's say that the philosophy of traditional marketing was: the more they know about me, the more they will buy from me.
You might be interested in : Let's talk about inbound marketing: Why do we hear about it everywhere?
The result of these practices generated consumers who were dissatisfied with the relationship that companies wanted to have with them: a relationship where the former is considered a passive entity that must constantly consume content, goods or services, and the latter, an entity with great power to be noticed.
Inbound marketing sought to break with this paradigm and harshly criticized this exhaustive search for clients, above a natural and voluntary attraction.
So part of their philosophy is to recognize that potential customers should have a leading and participatory role in the purchasing process . In this role, they should have the power to choose what information they want to receive from brands.
How do you build leads?
To do this, it takes advantage of technological tools for searching and communicating on the Internet, such as search engines, social networks, emails and websites.
In this sense, you build your potential customers through everyday tools . Simply put, they are tools that people use to find information that is very useful for their daily activities.
Facebook, Twitter and Instagram represent mobile and web communication channels with a high information component. Therefore, this type of marketing encourages companies to design communication campaigns that educate the communities that make life on these platforms.
What is the added value that social networks and blogs represent in building potential clients spontaneously? People can decide which pages, accounts and profiles they want to follow.
These platforms themselves give users the opportunity to decide what content they want to consume. This makes inbound marketing an important strategy in creating valuable content for a particular audience.
If Internet users already share this new ability to choose and give their attention to brands and people of their choice, then the new challenge now is to position a brand on a platform with millions of users.
How does it apply in the construction of end buyers?
Connecting with the public's interests is vital for inbound marketing
This first step aims to attract customers spontaneously through valuable content that taiwan number example is strategically generated on social networks and blogs.
This would be the first stage of your methodology, which is “attracting.” Therefore, you must think about which content and channel are most suitable to emotionally connect with your target audience.
Building an ideal community that adds value to your business is not an easy job. You must create information that, at the same time, promotes the importance of your products and/or services within the market, and what benefits your community will have when purchasing them.
Drive traffic from your social media and blogs to your sales platforms
Since “convert” is the second step of the inbound methodology, your goal after linking your content with others will be to transform those strangers who “coincidentally” stumbled upon your website or company profile into followers or recurring visitors.
This is where the possibility of building leads becomes much more tangible, since you have already completed an important step in your journey through the inbound methodology: getting people interested in you.
After reaching this stage, you have a greater chance of transforming your potential customers into buyers .Driving traffic from these communities to your sales platforms can be much simpler: the user already knows you and likes your content.
This is where calls to action, or better known as “call to action” on websites and social networks, work to invite your users to perform a desired action such as visiting an online store.
Measure the impact of your progress
The big challenge for 2018 is to monetize content production. The goal behind it is to convert all the effort and time spent creating content into concrete sales.
To do this,It is important to determine if the content you place on your channels is really motivating your audience to buy and acquire your products.
This is where you truly know the profitability of your business and how successful the content you used to attract your potential customers is .
It is important that you analyze whether you are really having the impact you want on your audience and whether the strategy you are implementing is generating returns on investment.
If not, you still have time to modify some features of your inbound strategy so that you can finally transform your potential clients into final buyers.
In conclusion, inbound marketing is positioned as a prodigious technique to build potential clients and convert them into sales opportunities.
It turns out to be an effective method that adapts to any business model that wants to leave behind the foundations of traditional marketing and approach new techniques focused on the digital world and new technological platforms.
Branch Avatar
It is undoubtedly a predominant business philosophy: it is difficult to talk about digital marketing without coming across Inbound Marketing and its methodology and foundations.
These fundamentals have impacted the way digital marketing is applied today and, especially, in customer building. Below, we explain this in more detail:
Inbound marketing is a philosophy that promotes building potential customers through the distribution of valuable content.
Building a lead requires attracting people who might be interested in the product or service you are offering.Converting that person into a lead requires them to share their contact information.Then, interacting with them via email or other channels, offering them educational and informative content, will help them make the decision to buy.
Obviously, it is not like traditional marketing, which was dedicated to persuading people, without their permission , through phone calls and spam emails, and, in addition, massively repeating commercials in the media. So let's say that the philosophy of traditional marketing was: the more they know about me, the more they will buy from me.
You might be interested in : Let's talk about inbound marketing: Why do we hear about it everywhere?
The result of these practices generated consumers who were dissatisfied with the relationship that companies wanted to have with them: a relationship where the former is considered a passive entity that must constantly consume content, goods or services, and the latter, an entity with great power to be noticed.
Inbound marketing sought to break with this paradigm and harshly criticized this exhaustive search for clients, above a natural and voluntary attraction.
So part of their philosophy is to recognize that potential customers should have a leading and participatory role in the purchasing process . In this role, they should have the power to choose what information they want to receive from brands.
How do you build leads?
To do this, it takes advantage of technological tools for searching and communicating on the Internet, such as search engines, social networks, emails and websites.
In this sense, you build your potential customers through everyday tools . Simply put, they are tools that people use to find information that is very useful for their daily activities.
Facebook, Twitter and Instagram represent mobile and web communication channels with a high information component. Therefore, this type of marketing encourages companies to design communication campaigns that educate the communities that make life on these platforms.
What is the added value that social networks and blogs represent in building potential clients spontaneously? People can decide which pages, accounts and profiles they want to follow.
These platforms themselves give users the opportunity to decide what content they want to consume. This makes inbound marketing an important strategy in creating valuable content for a particular audience.
If Internet users already share this new ability to choose and give their attention to brands and people of their choice, then the new challenge now is to position a brand on a platform with millions of users.
How does it apply in the construction of end buyers?
Connecting with the public's interests is vital for inbound marketing
This first step aims to attract customers spontaneously through valuable content that taiwan number example is strategically generated on social networks and blogs.
This would be the first stage of your methodology, which is “attracting.” Therefore, you must think about which content and channel are most suitable to emotionally connect with your target audience.
Building an ideal community that adds value to your business is not an easy job. You must create information that, at the same time, promotes the importance of your products and/or services within the market, and what benefits your community will have when purchasing them.
Drive traffic from your social media and blogs to your sales platforms
Since “convert” is the second step of the inbound methodology, your goal after linking your content with others will be to transform those strangers who “coincidentally” stumbled upon your website or company profile into followers or recurring visitors.
This is where the possibility of building leads becomes much more tangible, since you have already completed an important step in your journey through the inbound methodology: getting people interested in you.
After reaching this stage, you have a greater chance of transforming your potential customers into buyers .Driving traffic from these communities to your sales platforms can be much simpler: the user already knows you and likes your content.
This is where calls to action, or better known as “call to action” on websites and social networks, work to invite your users to perform a desired action such as visiting an online store.
Measure the impact of your progress
The big challenge for 2018 is to monetize content production. The goal behind it is to convert all the effort and time spent creating content into concrete sales.
To do this,It is important to determine if the content you place on your channels is really motivating your audience to buy and acquire your products.
This is where you truly know the profitability of your business and how successful the content you used to attract your potential customers is .
It is important that you analyze whether you are really having the impact you want on your audience and whether the strategy you are implementing is generating returns on investment.
If not, you still have time to modify some features of your inbound strategy so that you can finally transform your potential clients into final buyers.
In conclusion, inbound marketing is positioned as a prodigious technique to build potential clients and convert them into sales opportunities.
It turns out to be an effective method that adapts to any business model that wants to leave behind the foundations of traditional marketing and approach new techniques focused on the digital world and new technological platforms.