How to measure the success of customer journey orchestration
Posted: Tue Jan 21, 2025 5:25 am
Before you launch your next email campaign, map out specific journey triggers to determine what you want to happen next after a specific link is clicked. This effort should focus on marketing, sales and customer success teams for best results.
Let's say a recruitment service provider opens one of your uae consumer mobile number list marketing emails. In that case, you can set it to trigger an automated event to retrieve their record from your CRM and alert the nearest sales rep that the prospect has contacted you via email.
A personalized email from the rep will be triggered with additional resources, such as a freelance recruitment contract template or appointment request. If the prospect clicks through to visit the business website, a customized landing page could be served that displays relevant information that speaks directly to the hiring space.
Your typical website metrics don’t necessarily apply to customer journey orchestration projects. Because journey orchestration works across the entire experience, individual metrics like conversions won’t tell you the whole story.
Instead, look at KPIs such as pipeline velocity,customer lifetime valueand different sources of engagement data.
Finishing
Simply offering a standard service or product to your customers is no longer successful. Customers want and demand more from brands – and to keep up with the competition, you need to deliver.Improving the website user experienceis the beginning.
But the key to customer journey orchestration is maximizing customer data to drive personalized journeys that lead to the best outcome for your business.
Let's say a recruitment service provider opens one of your uae consumer mobile number list marketing emails. In that case, you can set it to trigger an automated event to retrieve their record from your CRM and alert the nearest sales rep that the prospect has contacted you via email.
A personalized email from the rep will be triggered with additional resources, such as a freelance recruitment contract template or appointment request. If the prospect clicks through to visit the business website, a customized landing page could be served that displays relevant information that speaks directly to the hiring space.
Your typical website metrics don’t necessarily apply to customer journey orchestration projects. Because journey orchestration works across the entire experience, individual metrics like conversions won’t tell you the whole story.
Instead, look at KPIs such as pipeline velocity,customer lifetime valueand different sources of engagement data.
Finishing
Simply offering a standard service or product to your customers is no longer successful. Customers want and demand more from brands – and to keep up with the competition, you need to deliver.Improving the website user experienceis the beginning.
But the key to customer journey orchestration is maximizing customer data to drive personalized journeys that lead to the best outcome for your business.