Use influencer-generated content to connect with your target audience
Posted: Tue Jan 21, 2025 5:18 am
It’s the mission of marketers to generate impressive results while working cost-effectively. That’s why influencer-generated content (IGC) is such a lucrative way to build brand awareness and sales. In addition to increasing your brand visibility, IGC is cost-effective, builds greater customer loyalty, fuels brand authenticity and credibility, allows engaged customers to connect, and increases your ROI.
In 2022, influencer marketing is nothing new in the industry and every brand should have at least thought about starting a campaign in collaboration with influencers on any social media platform. At the same time, influencer-generated content (IGC) as a concept might be less familiar. However, it is a very effective way to capture the attention of your target audience.
Influencer Generated Content in a Nutshell
As you can probably guess, CGI is all the content that influencers create in collaboration with your brand. In other words, CGI is the byproduct of influencer marketing that can be a game-changer in the oversaturated (visual) advertising market. It is therefore no longer enough to stand out as a brand. Instead, brands are not only competing with other brands for consumer attention, but also, and primarily, with influencers, as their opinions and recommendations are trusted much more than a brand’s advertising .
Additionally, CGI is part of measuring campaign ROI and the impact that the marketing strategy has on your business. Essentially, CGI can be compared to the quality of the studio content plus the unique voices and styles of the influencers for which they are loved and admired by their followers . While your brand saves money on production costs, you expand your reach to new audiences.
Obviously, CGI should be distinguished from user-generated content. So chief vice president marketing officer email database , engaged customers, employees, volunteers, or followers can be users who create photos, videos, reviews, posts, or stories that connect with your brand. While this type of content is not paid, it can overlap with CGI. Fashion retailer Gina Tricot uses this strategy a lot by inviting people to share their outfits with their own hashtag ( #GinaMyWay ). So, while Lizzy Vdligt herself ( @lizzyvdligt ) is an influencer with 272k followers, it’s likely that the post featured here is not part of a paid partnership, but is instead used by Gina Tricot as user-generated content.
These are the benefits of influencer-generated content
Your brand will benefit from partnering with influencers and using CGI in many ways. Firstly, your brand gains more credibility and authenticity with the voices of people who actually like the products. Naturally, your brand’s visibility and reach will increase through CGI, which consequently informs potential customers and drives conversion.
According to Influencer Marketing Hub’s 2022 benchmark report , conversion remains the most common tool for measuring the success of a marketing campaign . Back in 2019, they noted that conversion/sales was the least supported measurement, however, in 2020 conversion/sales took a clear and indisputable lead that has prevailed ever since. After all, your brand’s goal is a long-lasting, loyal customer, which is very likely with CGI.
In 2022, influencer marketing is nothing new in the industry and every brand should have at least thought about starting a campaign in collaboration with influencers on any social media platform. At the same time, influencer-generated content (IGC) as a concept might be less familiar. However, it is a very effective way to capture the attention of your target audience.
Influencer Generated Content in a Nutshell
As you can probably guess, CGI is all the content that influencers create in collaboration with your brand. In other words, CGI is the byproduct of influencer marketing that can be a game-changer in the oversaturated (visual) advertising market. It is therefore no longer enough to stand out as a brand. Instead, brands are not only competing with other brands for consumer attention, but also, and primarily, with influencers, as their opinions and recommendations are trusted much more than a brand’s advertising .
Additionally, CGI is part of measuring campaign ROI and the impact that the marketing strategy has on your business. Essentially, CGI can be compared to the quality of the studio content plus the unique voices and styles of the influencers for which they are loved and admired by their followers . While your brand saves money on production costs, you expand your reach to new audiences.
Obviously, CGI should be distinguished from user-generated content. So chief vice president marketing officer email database , engaged customers, employees, volunteers, or followers can be users who create photos, videos, reviews, posts, or stories that connect with your brand. While this type of content is not paid, it can overlap with CGI. Fashion retailer Gina Tricot uses this strategy a lot by inviting people to share their outfits with their own hashtag ( #GinaMyWay ). So, while Lizzy Vdligt herself ( @lizzyvdligt ) is an influencer with 272k followers, it’s likely that the post featured here is not part of a paid partnership, but is instead used by Gina Tricot as user-generated content.
These are the benefits of influencer-generated content
Your brand will benefit from partnering with influencers and using CGI in many ways. Firstly, your brand gains more credibility and authenticity with the voices of people who actually like the products. Naturally, your brand’s visibility and reach will increase through CGI, which consequently informs potential customers and drives conversion.
According to Influencer Marketing Hub’s 2022 benchmark report , conversion remains the most common tool for measuring the success of a marketing campaign . Back in 2019, they noted that conversion/sales was the least supported measurement, however, in 2020 conversion/sales took a clear and indisputable lead that has prevailed ever since. After all, your brand’s goal is a long-lasting, loyal customer, which is very likely with CGI.