The marketing plan cannot be treated as a simple, static document. K phone lookup philippines eep in mind that everything around you is constantly changing: your customers, your competitors, algorithms, regulations, the market, etc. So, if something changes on the outside, your plan must change as well, adjusting to the reality of each different moment .
In this context, agile methodologies such as Agile, Scrum, Kanban, Lean and XP (find out which agile methodologies are most used by marketing teams ), allow you to optimize your marketing plan in real time, for which you will need to:
Capture data that can provide you with valuable information immediately.
Personalize content and strategies for your customers at all times, always maintaining a customer-centric approach.
Working on a sprint basis, setting goals that can be achieved in stages, will require you to constantly review your marketing plan. At Cyberclick we recommend setting a minimum of 1 sprint every 2 weeks, which would result in 6 sprints per quarter. In this way, your marketing plan should be adjusted once per quarter.