" Landing page after rework: Now the subtitle explains

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How exactly the service helps. The app's capabilities are described for two target audiences. Below, a "See Restik in Action" block has been added with links to download the app. The texts in the objection handling block have become simpler, shorter, and clearer. Source: Website of copywriter Zarina Musina New concept increases conversion by 3 times Landing page from which the company "Furniture Magnate" received 42 applications per month: A landing page that, with the same advertising budget, began to bring in 128 applications per month: The reworking of the landing page began with studying the client's profile and creating a mental map of the target audience.


A new concept emerged: the advantages of a unique project over a typical one. The south africa consumer email list first screen covers the main "pains" of the target audience: lack of finance, doubts about quality and environmental safety. The inscription on the CTA button has changed from "Leave a request" to "Get a quote". It is psychologically more comfortable for the client to request a price, since this does not oblige him to further communication with the company.


The blocks with advantages and ready-made projects have been redesigned in accordance with the new concept. All advantages are accompanied by photographs of furniture in a real interior. The customer sees "ready-made solutions", imagines how the cabinet will look in his home, and sends an application. From 0.6% to 4% after reworking the landing page according to neuromarketing principles First screen before: A survey of users using the online service Qualaroo showed that they do not understand the benefits of the offer and do not believe in free and safe.