It would seem that where are the sales people and where is the editor... But no. Managers will also work with your leads - those who come after reading an article or other text. It is important to understand that your work is not in vain: leads are processed and converted into contracts. In addition, this information can be included in articles telling about the company's work.
Of course, the questions in this block depend on the specifics of the customer's business. We will ask the owner of an online store about delivery times and payment options, and a marketing agency about the KPIs they work by and their reporting system.
Here are some additional questions:
Does the company have customer and technical support? This information will also be useful for a series of articles about the customer's services. In addition, frequently asked questions from customers can korea email list be used: for example, write an article "Top 5 most popular customer questions".
What are your shipping and payment methods?
Is there a guarantee for the product or service?
Is there a priority by region or country?
Is there a loyalty program?
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Block 2. About the target audience
We will learn everything about the people for whom we will create content.
How company employees work with leads
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