Whether the contest involves iraq business email list commenting, sharing or contributing a story—you get to drive engagement either way.
That said, your giveaway contest must be strategic and intentional. Make sure to design the rules keeping your goal in mind i.e., boosting engagement. Moreover, the prize should be attractive; it should be valuable enough to get people to participate.
For example, ColourPop Cosmetics hosted a giveaway to promote its Disney’s “Haunted Mansion” collection. To enter the sweepstakes, all you had to do was like the post and comment your favorite candy and who to take on your spooky Target runs. Winners would receive the entire collection.
Instagram post from ColourPop Cosmetics showing a close-up shot of some items from the new Disney Haunted Mansion collection and text overlay that reads "Giveaway. Win our Disney Haunted Mansion and ColourPop collection + a $100 Target gift card" with a caption detailing how to enter
Source: ColourPop on Instagram
13. Improve your Instagram hashtags
It’s a well-known fact that using the right hashtags helps you grow your reach. But with that increased reach comes a greater chance of boosting engagement. The more people see your content, the higher the chance that they’ll engage with it.
Use relevant and niche hashtags that will let you tap into the right audience. The goal is to get Instagram to show your content to users who have shown an interest in topics related to that hashtag. So when these users see your content, they’re likely to check it out and engage.