Learn all about the engagement rate on Twitch
Posted: Tue Jan 21, 2025 4:40 am
On the streaming platform Twitch, streamers have their passionate fan base who trust them perhaps even more than influencers on other networks. The connection between the audience and streamers is unique, as viewers sometimes watch their internet stars for an hour or more each day. Brands should therefore consider leveraging this attention through influencer marketing on Twitch. Kolsquare therefore provides an overview of what brands need now regarding engagement rate on the platform.
As with any influencer marketing campaign , it is essential to understand the ecosystem of the respective platform . Only those who understand how to use Twitch for themselves will be successful. Twitch , of course, is not like any other social media platform. For example, the number of followers is not crucial here – very different from Instagram , for example.
That's why we've put together the most important things for you in terms of engagement rates on Twitch on the Kolsquare blog .
Twitch users are an interesting target group, as gamers in general are a fairly diverse and segmented group . They apparently don’t like it when streamers directly promote products, but they still welcome information and recommendations “because it feels personal. And people trust people a lot more than companies,” Influencer Marketing Hub says .
Twitch compared to other social networks
Founded in 2007, Twitch is best known for its gaming and streaming offerings, but users can also find other forms of entertainment such as sports, podcasts , music, or DIY projects.
Influencer marketing on Twitch is very similar to other platforms, except that actions are broadcast live. If you are interested in collaborating as a brand, you need to contact the desired Twitch influencers and negotiate the details, usually via email. Brands often opt for mentions, giveaways , and product unboxings.
As we have already said, the platform is focused on video games . Thus, most influencers vp manufacturing production email database play live and comment on the games while interacting with their viewers in the chat. Within gaming, there are several niches such as eSports tournaments or talk shows on the topic of gaming.
Reach Metrics on Twitch
As with any social network, the number of followers on Twitch is the first indicator to measure reach. But the number of subscriptions on Twitch says nothing about the actual number of live viewers, which is crucial for a live streaming platform.
So, the next metric we want to address is live views . Live views are unique visits to a channel’s homepage. While more important than just follower count, live view count is also not a constant quantity. On the contrary, you need to constantly re-evaluate its current and future status. On the positive side, live views can reveal so-called “ view-botting ” – i.e. whether accounts are faking their live views. To do this, you need to compare channels of similar sizes and ages.
And what would a streaming platform be without video on demand (VOD)? These videos are, for example, pre-recorded and saved live streams , which in turn show the number of people streaming them on demand.
As with any influencer marketing campaign , it is essential to understand the ecosystem of the respective platform . Only those who understand how to use Twitch for themselves will be successful. Twitch , of course, is not like any other social media platform. For example, the number of followers is not crucial here – very different from Instagram , for example.
That's why we've put together the most important things for you in terms of engagement rates on Twitch on the Kolsquare blog .
Twitch users are an interesting target group, as gamers in general are a fairly diverse and segmented group . They apparently don’t like it when streamers directly promote products, but they still welcome information and recommendations “because it feels personal. And people trust people a lot more than companies,” Influencer Marketing Hub says .
Twitch compared to other social networks
Founded in 2007, Twitch is best known for its gaming and streaming offerings, but users can also find other forms of entertainment such as sports, podcasts , music, or DIY projects.
Influencer marketing on Twitch is very similar to other platforms, except that actions are broadcast live. If you are interested in collaborating as a brand, you need to contact the desired Twitch influencers and negotiate the details, usually via email. Brands often opt for mentions, giveaways , and product unboxings.
As we have already said, the platform is focused on video games . Thus, most influencers vp manufacturing production email database play live and comment on the games while interacting with their viewers in the chat. Within gaming, there are several niches such as eSports tournaments or talk shows on the topic of gaming.
Reach Metrics on Twitch
As with any social network, the number of followers on Twitch is the first indicator to measure reach. But the number of subscriptions on Twitch says nothing about the actual number of live viewers, which is crucial for a live streaming platform.
So, the next metric we want to address is live views . Live views are unique visits to a channel’s homepage. While more important than just follower count, live view count is also not a constant quantity. On the contrary, you need to constantly re-evaluate its current and future status. On the positive side, live views can reveal so-called “ view-botting ” – i.e. whether accounts are faking their live views. To do this, you need to compare channels of similar sizes and ages.
And what would a streaming platform be without video on demand (VOD)? These videos are, for example, pre-recorded and saved live streams , which in turn show the number of people streaming them on demand.