How to calculate your engagement rate on Pinterest

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The engagement rate shows how often and how well users take action on your content on Pinterest. This helps you understand how successful your content is.

Each social network calculates engagement rate differently, taking into account different factors. These factors for Pinterest are:

Saved Pins – The total number of saved Pins or saved ads is divided by the amount of time the Pins have been viewed.
Pin Clicks – The total number of clicks is divided by the amount of time the Pins or ads were viewed.
Exit Clicks – The total number of clicks on the destination URL divided by the number of times the pins or ads were viewed.
Additionally, Pinterest also takes into account the following factors for engagement rates : swipes on the pin carousel map, clicks on secondary creatives (collections), and forward/backward swipes on idea pins.

1. Content is key: Rich Pins and Promoted Ads
As with any marketing strategy, quality content is key. On Pinterest, there are several ways to create the best content possible. First, we recommend rich pins . These types of pins offer users additional information, for example about an app, movie, recipe, article, product, or location. Of course, these take more time, but we'll talk about time management later .

While creating rich pins is free , you do need to be validated for it, which doesn't happen automatically. You just need to request it from Pinterest after verifying that the Pinterest code works on your site. In WordPress, for example, this works easily with the Yoast SEO plugin that allows you to add Pinterest meta tags.


Of course, you can also increase your engagement rate on Pinterest with ads . After deciding on one or more pins, you set up targeting. You then pay for the results by deciding whether you want to increase engagement or exit clicks, for example.

On the blog, Pinterest features success stories, such as that of French spirits brand Lillet , for example, which increased awareness by 8.7% and purchase intent by 4.6% among 18-24 year-olds during the pre-Christmas period.

A call to action (CTA) is also a quick and easy way to increase engagement. Engagement on pins that include a CTA increases by 80%, according to Quicksprout . Embed the CTA either in the pins or in the description (relevant!) and use it to ask for clicks, repins, or comments.

Kolsquare Pro Tips for Instagram Pins:

Images with multiple dominant colors are shared 3.25 times more than those with a single color.
Images with less than 30% background are the most pinned.
Images in red, orange or brown are shared twice as often as those in blue.
Faceless images perform 23% better.
Images with an aspect ratio of 2:3 or 1:3.5 with a minimum width of 600 pixels and vertical are recommended .
2. Increase engagement rates through Pinterest boards
On Pinterest profiles, users can distinguish between created and saved pins. That is why pins should be grouped into meaningful and unique boards and characterized at the same time . It is also particularly interesting for your brand to create group boards with influencers or possibly even other brands. Through partnerships, you expand your (potential) target group and your reach. In addition, group analyses are available to you.

Keep in mind that pin board cover images also match your brand . This way, you can al vp engineering email database so establish brand recognition while increasing brand awareness. Pay attention to colors, logo, and style and communicate with a clear visual message. Board names, like descriptions, should be short and snappy. Also, Pinterest board cover images should be 217 x 147 pixels.

3. Engagement through Pinterest participation
On Pinterest, you can comment and send messages. New to you? Direct communication is always good because it makes users feel seen and valued. When followers share your pins, why not thank them with a personal message, offer your information and help, send personalized coupons to frequent pinners, and get them to buy more from your site.

A successful, friendly and interesting conversation is as important on Pinterest as it is on any other platform.

You can also earn points by optimizing the description of your pins and boards. As Social Marketing Writing reports , pins with a description between 100 and 200 characters are the most shared, but the description can be up to 500 characters long, which are then shown to users when they click on the pins. Use keywords for the description and include the most important details. On Pinterest, though, stay away from hashtags!

4. Use Pinterest analytics to your advantage