Gen Z Influencer Marketing Guide
Posted: Tue Jan 21, 2025 4:27 am
Who is the target group of tomorrow? Gen Z, of course, who are the first digital natives and therefore different from other generations. But what are the specific characteristics of Gen Z? What should you keep in mind for your next influencer marketing campaign for Gen Z? These five tips will help you run effective influencer marketing for Gen Z.
Key points
Generation Z describes everyone born after 1995. There is no cut-off date for this generation yet.
Gen Zers are environmentally conscious, realistic and less easily impressed. They prefer authentic influencers who match their values and ideals over celebrities in advertising.
Five tips for a successful influencer marketing campaign for Gen Z are: clear values and mission, transparency and accountability, personality and authenticity, and community
Who are Generation Z?
Baby boomers, millennials, and now Gen Z: Gen Z is a common marketing practice. After all, it's a way of describing the age range, purchasing habits, and usage patterns of a broad group. But who is Gen Z?
Generation Z is the first generation that can be described as digital natives , as they have grown up with modern technologies and social media and are therefore very attached to devices. It is therefore not surprising that over 90% of Generation Z own a mobile phone, which is precisely the reason why they are constantly connected to the Internet and networking with their friends. 75% confirm that they cannot spend more than eight hours without the Internet.
What are the specific characteristics of Generation Z?
The IBM Institute for Business Value (IBV) determines how brands can better connect with Gen Z and understand their purchasing behaviors, based on a survey of 15,600 Gen Zers aged 13-21 and interviews with 20 senior executives. The younger generation already has different preferences than their predecessors, which brands must recognize to capitalize on the gr vice president software email database owing group of consumers.
Contrary to the assumption that Gen Z would be most differentiated from Millennials and Boomers by their intensive use of devices, it is their connection to the real world that attracts young people above all else . While Millennials are real socialites, Gen Zers care about the impact of their consumption on the environment. Consequently, you should target Gen Z primarily with social content.
Keep in mind, however, that millennials have a 25% shorter attention span than their counterparts. As a result, it is harder for brands to attract Gen Z. At the same time, the younger generation can process more information more quickly.
Although Gen Z ( 49% ) buys more products online and via mobile devices in comparison, their purchasing power has not yet caught up with that of millennials. However, this may be mainly due to the fact that most Gen Z members have not yet earned any money of their own, or have barely made any, and purchases are presumably made through their parents.
YouTube :
Key points
Generation Z describes everyone born after 1995. There is no cut-off date for this generation yet.
Gen Zers are environmentally conscious, realistic and less easily impressed. They prefer authentic influencers who match their values and ideals over celebrities in advertising.
Five tips for a successful influencer marketing campaign for Gen Z are: clear values and mission, transparency and accountability, personality and authenticity, and community
Who are Generation Z?
Baby boomers, millennials, and now Gen Z: Gen Z is a common marketing practice. After all, it's a way of describing the age range, purchasing habits, and usage patterns of a broad group. But who is Gen Z?
Generation Z is the first generation that can be described as digital natives , as they have grown up with modern technologies and social media and are therefore very attached to devices. It is therefore not surprising that over 90% of Generation Z own a mobile phone, which is precisely the reason why they are constantly connected to the Internet and networking with their friends. 75% confirm that they cannot spend more than eight hours without the Internet.
What are the specific characteristics of Generation Z?
The IBM Institute for Business Value (IBV) determines how brands can better connect with Gen Z and understand their purchasing behaviors, based on a survey of 15,600 Gen Zers aged 13-21 and interviews with 20 senior executives. The younger generation already has different preferences than their predecessors, which brands must recognize to capitalize on the gr vice president software email database owing group of consumers.
Contrary to the assumption that Gen Z would be most differentiated from Millennials and Boomers by their intensive use of devices, it is their connection to the real world that attracts young people above all else . While Millennials are real socialites, Gen Zers care about the impact of their consumption on the environment. Consequently, you should target Gen Z primarily with social content.
Keep in mind, however, that millennials have a 25% shorter attention span than their counterparts. As a result, it is harder for brands to attract Gen Z. At the same time, the younger generation can process more information more quickly.
Although Gen Z ( 49% ) buys more products online and via mobile devices in comparison, their purchasing power has not yet caught up with that of millennials. However, this may be mainly due to the fact that most Gen Z members have not yet earned any money of their own, or have barely made any, and purchases are presumably made through their parents.
YouTube :