E-commerce in Spain: current situation
Posted: Tue Jan 21, 2025 4:20 am
If you have a business and you are thinking about whether it would be worth selling your products or services online, I hope this post will tip the balance in favor of yes. Because I am going to analyze the situation of electronic commerce in Spain and its evolution , with the most recent statistics that I have found.
E-commerce in Spain and its evolution
How many users does e-commerce have in Spain?
According to studies, in 2015 each Spaniard will spend 661.62 euros malaysia phone number list online purchases (8.9% more than last year). Online sales in Spain will reach a total of 10.81 billion euros (yes, billion with a b).
Which sector leads the e-commerce market in Spain?
According to the 2015 eCommerce Evolution and Perspectives Report , fashion is the sector with the highest online turnover in our country. 65% of online buyers do so in fashion. Close behind is the ticket sales sector (airline or train), with 59% of buyers.
How do companies view e-commerce?
The outlook is optimistic for more than 80% of eCommerce companies. In fact, 44% expect to increase their sales by more than 10%; 37% expect to grow by up to 10%; and only 19% believe they will remain the same.
How do online stores get traffic?
Searching on Google (and other search engines) is the main source of traffic to online stores, representing 59% of total traffic. In other words, most customers arrive at an eCommerce site through Google, hence the importance of working on SEO to position the website. Far behind is direct traffic, with 19% (people who directly enter the URL of the store, something that only happens if it is well known, for example amazon.com), followed by social networks (10%) and SEM (9%).
E-commerce in Spain and its evolution
How many users does e-commerce have in Spain?
According to studies, in 2015 each Spaniard will spend 661.62 euros malaysia phone number list online purchases (8.9% more than last year). Online sales in Spain will reach a total of 10.81 billion euros (yes, billion with a b).
Which sector leads the e-commerce market in Spain?
According to the 2015 eCommerce Evolution and Perspectives Report , fashion is the sector with the highest online turnover in our country. 65% of online buyers do so in fashion. Close behind is the ticket sales sector (airline or train), with 59% of buyers.
How do companies view e-commerce?
The outlook is optimistic for more than 80% of eCommerce companies. In fact, 44% expect to increase their sales by more than 10%; 37% expect to grow by up to 10%; and only 19% believe they will remain the same.
How do online stores get traffic?
Searching on Google (and other search engines) is the main source of traffic to online stores, representing 59% of total traffic. In other words, most customers arrive at an eCommerce site through Google, hence the importance of working on SEO to position the website. Far behind is direct traffic, with 19% (people who directly enter the URL of the store, something that only happens if it is well known, for example amazon.com), followed by social networks (10%) and SEM (9%).