Trending Apps on Google Play Store
Posted: Sat Dec 21, 2024 4:36 am
Trend #2: App Marketing Optimization Will be Even More Important
App marketing optimization, including app store optimization (ASO) and voice search optimization (VSO), will maintain a seat on the trends mobile marketing table. According to Statista data for 2023, about 70% of mobi iraq database telegram le users find new apps via search. In fact, a whoopping 65% of all app installs occur immediately after a search.
Statistics also reveal that there are over 3.5 million apps and nearly 2 million apps in Google Play Store and Apple Play Store, respectively, by the end of Q1 in 2023. This spells tougher playing grounds for achieving and holding high app rankings.
Also, with the increased use of voice assistants like Alexa and Siri, adopting upstream optimization strategies for voice search will give your app a competitive edge for the 2024 marketing year.
Key Takeaways
Voice assistant usage is estimated to reach 8.4 billion by 2024.
Over one billion voice searches take place each month.
Voice search shopping is estimated to reach $40 billion by 2024.
Verdict
By optimizing mobile apps for natural language and long-tail keywords, mobile app businesses can reach more potential customers and rank higher in App Stores. Mobile apps ignoring ASO and VSO in 2024 are leaving their revenue in metaphorical handcuffs.
Trend #3: All Eyes on App Customer Journey
As we look to 2024, one of the most important mobile app trends to consider is optimizing your customer journey. App customer journeys can vary between apps and are often informed by the app’s category and monetization model. Picture this: a gaming app with 10 levels will have a different customer journey from a body fitness app that offers in-app workout sessions for purchase.
A good customer journey centers on your target audience's pain points and needs. The “spray and pray” marketing strategy won’t win in the 2024 bullish app world. Instead of guessing what your audience wants, collect customer data and use analytics tools to reveal their desires and behaviors. By understanding your audience’s pain points, you can create a data-driven approach for delivering a great customer experience that resonates long after purchase.
Spotify, with its exceptional app user journey, shows us that its marketers pay attention to trends in mobile marketing. Here’s a pictorial illustration.
App marketing optimization, including app store optimization (ASO) and voice search optimization (VSO), will maintain a seat on the trends mobile marketing table. According to Statista data for 2023, about 70% of mobi iraq database telegram le users find new apps via search. In fact, a whoopping 65% of all app installs occur immediately after a search.
Statistics also reveal that there are over 3.5 million apps and nearly 2 million apps in Google Play Store and Apple Play Store, respectively, by the end of Q1 in 2023. This spells tougher playing grounds for achieving and holding high app rankings.
Also, with the increased use of voice assistants like Alexa and Siri, adopting upstream optimization strategies for voice search will give your app a competitive edge for the 2024 marketing year.
Key Takeaways
Voice assistant usage is estimated to reach 8.4 billion by 2024.
Over one billion voice searches take place each month.
Voice search shopping is estimated to reach $40 billion by 2024.
Verdict
By optimizing mobile apps for natural language and long-tail keywords, mobile app businesses can reach more potential customers and rank higher in App Stores. Mobile apps ignoring ASO and VSO in 2024 are leaving their revenue in metaphorical handcuffs.
Trend #3: All Eyes on App Customer Journey
As we look to 2024, one of the most important mobile app trends to consider is optimizing your customer journey. App customer journeys can vary between apps and are often informed by the app’s category and monetization model. Picture this: a gaming app with 10 levels will have a different customer journey from a body fitness app that offers in-app workout sessions for purchase.
A good customer journey centers on your target audience's pain points and needs. The “spray and pray” marketing strategy won’t win in the 2024 bullish app world. Instead of guessing what your audience wants, collect customer data and use analytics tools to reveal their desires and behaviors. By understanding your audience’s pain points, you can create a data-driven approach for delivering a great customer experience that resonates long after purchase.
Spotify, with its exceptional app user journey, shows us that its marketers pay attention to trends in mobile marketing. Here’s a pictorial illustration.