Summary
Survey on the needs of Sales and Marketers
Sample of responses received:
23% of people work in large groups, 42% in SMEs and the same number in VSEs.
94% work in B2B
30% of respondents work in marketing, 35% are salespeople, and the same number are business leaders.
We therefore have a global vision of the practices and needs for making taiwan phone number marketing and sales departments collaborate.
Business and Marketing
Has your company implemented a strategy to make sales and marketing departments work together? A strategy is already operational internally in the company (64%). While in 17% of cases, the answer to the question is negative, 19% say they are thinking about it, without having yet taken the plunge.
To the question “do you work with..”
Marketing: salespeople say that in 66% of cases they work in good harmony with Marketing, and 33% do not yet do so, but would like to.
Commerce : 80% of marketers say they do it intelligently , compared to 20% who want to but have not implemented it.
The responses indicate that in 50% of cases, people from the marketing department came to the customer with the sales team. This is an evolution in itself, that each department is looking at the other's business. How many salespeople have asked to spend a day in the marketing department?
When the collaboration is effective, the marketing department consults the sales department in the creation/distribution of content:
According to salespeople in 33% of cases for social networks
According to marketing 40% for newsletter and 20% in no content.