An additional $1.8 million of Premium intake could equate to another 200k

[shaownhasan]

users signing up. Which would mean that while peru b2b leads X’s paid user cohort is still relatively low, in terms of overall user percentage, it is rising, and the platform could now be up to around 2 million paying users, which would be a significant milestone for the app.

And X is definitely doing all it can to juice those numbers, with promotions for Grok appearing anywhere it can jam them in, along with updated icons for its AI chatbot.

X function bar iupdate
Grok was originally only available to paying users, but is now available to all X users in limited form, though X is still hoping that it’ll attract more Premium subscribers by enticing them with access to Grok’s full feature set.

Keep up with the story. Subscribe to the Social Media Today free daily newsletter

Email:
Work email address
Sign up
Add to this the fact that X owner Elon Musk is now encouraging users to switch their post replies to “verified users only”, which he himself has now done, and it’s clear that X is still hoping to boost its revenue intake via its X Premium offering.

Though it still remains a fairly niche, fairly limited appeal offering, especially for the majority of X users.