By removing the duplicate Robots meta tags

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The site owner quickly achieved indexing of the pages. Duplicate page titles Over-optimization or incorrect use of headers and metadata are among the most common reasons for a decrease in the ranking of sites in search results. This can be seen in the example of an information site, the owner of which could not understand the reasons for the drop in search traffic for a long time.


Moreover, the auditors of the marketing agency also could not find the errors lebanon customer email list the first time. Finally, analysis of the site scan results using the Screaming Frog program helped to identify the duplication of page titles. Due to technical imperfections in the CMS, in each category, the second-level pages had a common title that matched the title of the first-level category page. Thus, hundreds or even thousands of pages with identical titles caused the site's low rankings.


In this case, this error did not result in a penalty. However, search engines did not consider pages with non-unique titles as relevant to user queries. The site owner made the necessary changes to the CMS, after which each second-level page received a unique title. After that, natural traffic to the site was restored. Canonical URLs Using canonical URLs helps avoid duplicate content. However, incorrect use of the rel="canonical" attribute can sometimes lead to disastrous consequences for sites.