How do influencer marketing and live streaming fit together?
Posted: Mon Jan 20, 2025 10:25 am
As we all know, influencer marketing is about using the influence of trusted voices to promote products and services to a specific target audience . With the rise of live shopping, influencers can now take their influencer marketing campaigns to the next level by interacting with their audience in real-time and allowing them to directly purchase the promoted products.
One of the most popular platforms for live shopping is TikTok , which has gained a lot of popularity among both influencers and businesses. TikTok Live allows influencers to host live streaming sessions where they can showcase their products and interact with their audience. This platform allows KOLs to create a sense of urgency and exclusivity , which can increase sales and conversion rates.
However, Instagram Live is also an attractive alternative for live shopping with influencers. Through this channel, influencers can answer questions and provide additional information about products. Immediacy increases trust and credibility with the audience.
Live shopping as a variant of your influencer marketing campaign can grow your audience and increase your visibility. Plus, live shopping can help increase sales and boost conversion rates.
The most important trends for live shopping in 2023
In 2023, e-commerce is one of the most important trends in the marketing industry and the audit directors auditors email database digital world, read here about the other trends for influencer marketing in 2023. Live shopping is no longer imaginable without it and is particularly effective in combination with influencer marketing. Influencer recommendations can also have a great asynchronous effect, but as already mentioned, endorsing a product in real time appears even more authentic and credible.
On the Kolsquare influencer marketing blog you will find all the details and tips for social commerce on TikTok .
Among the most popular live shopping influencers are @jlo and @hudabeauty, who have hosted successful live shopping campaigns on their respective platforms. Pop megastar Jennifer Lopez partnered with TalkShopLive in December 2022 to broadcast the first-ever shopping video in cooperation with Vogue’s “Beauty Secrets” video series. The Vogue series features celebrities showcasing their favorite routines and products. Lisa Sequino , founder of JLo Beauty & Lifestyle, notes: “ We strive to innovate not only in our products but also in the way we connect with our customers, and we firmly believe that shoppable and authentic content is the next generation of e-commerce .”
Another trend to look out for in 2023 is the use of AR and VR technologies in live shopping. AR and VR technologies allow businesses to offer immersive and interactive shopping experiences to their customers. For example, customers can virtually try on clothes or see how a piece of furniture would look in their home before making a purchase. Companies like IKEA have already started experimenting with AR and VR technologies, and more and more companies are expected to follow suit in the coming year.
One of the most popular platforms for live shopping is TikTok , which has gained a lot of popularity among both influencers and businesses. TikTok Live allows influencers to host live streaming sessions where they can showcase their products and interact with their audience. This platform allows KOLs to create a sense of urgency and exclusivity , which can increase sales and conversion rates.
However, Instagram Live is also an attractive alternative for live shopping with influencers. Through this channel, influencers can answer questions and provide additional information about products. Immediacy increases trust and credibility with the audience.
Live shopping as a variant of your influencer marketing campaign can grow your audience and increase your visibility. Plus, live shopping can help increase sales and boost conversion rates.
The most important trends for live shopping in 2023
In 2023, e-commerce is one of the most important trends in the marketing industry and the audit directors auditors email database digital world, read here about the other trends for influencer marketing in 2023. Live shopping is no longer imaginable without it and is particularly effective in combination with influencer marketing. Influencer recommendations can also have a great asynchronous effect, but as already mentioned, endorsing a product in real time appears even more authentic and credible.
On the Kolsquare influencer marketing blog you will find all the details and tips for social commerce on TikTok .
Among the most popular live shopping influencers are @jlo and @hudabeauty, who have hosted successful live shopping campaigns on their respective platforms. Pop megastar Jennifer Lopez partnered with TalkShopLive in December 2022 to broadcast the first-ever shopping video in cooperation with Vogue’s “Beauty Secrets” video series. The Vogue series features celebrities showcasing their favorite routines and products. Lisa Sequino , founder of JLo Beauty & Lifestyle, notes: “ We strive to innovate not only in our products but also in the way we connect with our customers, and we firmly believe that shoppable and authentic content is the next generation of e-commerce .”
Another trend to look out for in 2023 is the use of AR and VR technologies in live shopping. AR and VR technologies allow businesses to offer immersive and interactive shopping experiences to their customers. For example, customers can virtually try on clothes or see how a piece of furniture would look in their home before making a purchase. Companies like IKEA have already started experimenting with AR and VR technologies, and more and more companies are expected to follow suit in the coming year.