7 tips to improve your lead tracking
Posted: Mon Jan 20, 2025 10:22 am
In digital marketing , the term lead refers to users who, after visiting our website, filled out a form and left us their contact information. Getting good traffic to our website and getting them to complete a request for information is only the first step. Then we must properly follow up on leads until they become real customers, and here we show you how.
1. Respond quickly
The immediacy of communicating with interested people, how can our overseas chinese in uk data help your business? especially when they take the initiative, speaks volumes about the real interest we have in providing them with good service and the good organization of our company. If at the moment they decide to contact us we are not available or we remember too late that we should respond to them, we can assume that they will never appear again.
Improve your lead tracking
2. Refine the list of leads
In addition to speeding up our work by eliminating lost contacts, we must ensure that the data we have is true and complete, as well as classify users according to the level of interest shown. We would not like to lose a sale by trying to contact hundreds of undecided people and not having called the client we had almost secured beforehand.
3. Use lead scoring
This is a technique to classify registered customers according to the opportunity to complete the sale with them. In this article we show you the best tips to carry it out.
4. Plan the number of leads per person
This point is closely related to the immediacy with which we can respond to our leads. This must be planned very well based on certain criteria such as how many contacts each person can take, or how many calls they can make per day. We cannot afford to overload employees with more work as part of a smaller investment, because we will not achieve anything if they are not able to respond to everyone; we must set realistic goals.
5. Give each lead to the right person
Another aspect that comes into play when planning the lead-employee relationship is knowing the capacity and quality of each one; we should not only take into account how fast they can work. Opportunities must be calculated, and in addition to having clear objectives, we must know how to carry them out in the best possible way, so never give an excellent contact to a new employee, leave it to the most experienced and give priority to situations in which newbies can learn from them.
6. Persist until the last opportunity
When following up on leads, it is forbidden to give up too quickly, either due to a lack of motivation or a feeling of guilt for seeming annoying. It is also not about calling repeatedly for no reason, but rather about analyzing the behavior of each client, respecting their attention time and always being friendly.
7. Take measurements and analyze them
We must always stop for a moment and evaluate what is really happening, look at which tactics worked and gave us the best results, so we know how to continue on the path with certain steps.
As we have seen, following up on leads correctly is not an easy task. In the vast majority of cases, it is not enough to make a call or leave a message. In a company, decisions are often made as a group and after a consensus, they may be interested in our product, but not in the right to buy it at this precise moment, or when you called, perhaps the client was not available. There are several reasons why you have to insist when making a sale.
1. Respond quickly
The immediacy of communicating with interested people, how can our overseas chinese in uk data help your business? especially when they take the initiative, speaks volumes about the real interest we have in providing them with good service and the good organization of our company. If at the moment they decide to contact us we are not available or we remember too late that we should respond to them, we can assume that they will never appear again.
Improve your lead tracking
2. Refine the list of leads
In addition to speeding up our work by eliminating lost contacts, we must ensure that the data we have is true and complete, as well as classify users according to the level of interest shown. We would not like to lose a sale by trying to contact hundreds of undecided people and not having called the client we had almost secured beforehand.
3. Use lead scoring
This is a technique to classify registered customers according to the opportunity to complete the sale with them. In this article we show you the best tips to carry it out.
4. Plan the number of leads per person
This point is closely related to the immediacy with which we can respond to our leads. This must be planned very well based on certain criteria such as how many contacts each person can take, or how many calls they can make per day. We cannot afford to overload employees with more work as part of a smaller investment, because we will not achieve anything if they are not able to respond to everyone; we must set realistic goals.
5. Give each lead to the right person
Another aspect that comes into play when planning the lead-employee relationship is knowing the capacity and quality of each one; we should not only take into account how fast they can work. Opportunities must be calculated, and in addition to having clear objectives, we must know how to carry them out in the best possible way, so never give an excellent contact to a new employee, leave it to the most experienced and give priority to situations in which newbies can learn from them.
6. Persist until the last opportunity
When following up on leads, it is forbidden to give up too quickly, either due to a lack of motivation or a feeling of guilt for seeming annoying. It is also not about calling repeatedly for no reason, but rather about analyzing the behavior of each client, respecting their attention time and always being friendly.
7. Take measurements and analyze them
We must always stop for a moment and evaluate what is really happening, look at which tactics worked and gave us the best results, so we know how to continue on the path with certain steps.
As we have seen, following up on leads correctly is not an easy task. In the vast majority of cases, it is not enough to make a call or leave a message. In a company, decisions are often made as a group and after a consensus, they may be interested in our product, but not in the right to buy it at this precise moment, or when you called, perhaps the client was not available. There are several reasons why you have to insist when making a sale.