Content Marketing
Posted: Mon Jan 20, 2025 10:21 am
People like to consume content for many reasons, for example:
They like to listen to or read good stories.
They like to read or listen to extremely useful content.
They like to read or listen to content to feel identified with something or someone.
They like to get content that helps guide their purchasing decisions .
We all go online at some point during the day to look up information related to our future purchases! And it is more than proven that the Distance Education market is no different.
When building a Content Marketing strategy for Distance Education companies, consider that your Buyer Persona can be made up of two types:
Young recent graduates.
Parents of minors who wish to start a course or career.
You should guide both of them to begin the purchasing process with your guatemala whatsapp number database institution, so the recommendation is that you consider three types of content:
Content for parents.
Contents for students.
Content for those in the discovery, consideration and decision stages. In other words, the idea is that the content can help you convert prospects into customers (enrolled students).
Understanding that you have several types of Buyer Personas within your target audience, consider that students are looking for a school that tries to satisfy their extracurricular needs , that nourishes their knowledge and that helps them enter the workforce.
Instead, parents may be focused on other points, such as the cost of tuition, the value that Distance Education gives to their children and, above all, the assurance that this modality will be able to cover their children's basic needs.
Thinking about these influential factors, ask yourself: how to create a Content Marketing strategy that converts?
There are a ton of resources that can help you generate conversions, and we mentioned that at the beginning.
For example, for both Buyer Personas , video content that brings together the experience of former students is great because you see and hear from real customers what they learned after completing Distance Education . And so on, with the rest of the formats.
The key here is to know which terms are most used by the audiences you want to target and create content based on those keywords. Not only will this help you reach them naturally, but you will also be adding points to the organic positioning of your website.
Keep this in mind: try to be social and not promotional . Promotion of services can be done through other channels, which we will discuss later.
They like to listen to or read good stories.
They like to read or listen to extremely useful content.
They like to read or listen to content to feel identified with something or someone.
They like to get content that helps guide their purchasing decisions .
We all go online at some point during the day to look up information related to our future purchases! And it is more than proven that the Distance Education market is no different.
When building a Content Marketing strategy for Distance Education companies, consider that your Buyer Persona can be made up of two types:
Young recent graduates.
Parents of minors who wish to start a course or career.
You should guide both of them to begin the purchasing process with your guatemala whatsapp number database institution, so the recommendation is that you consider three types of content:
Content for parents.
Contents for students.
Content for those in the discovery, consideration and decision stages. In other words, the idea is that the content can help you convert prospects into customers (enrolled students).
Understanding that you have several types of Buyer Personas within your target audience, consider that students are looking for a school that tries to satisfy their extracurricular needs , that nourishes their knowledge and that helps them enter the workforce.
Instead, parents may be focused on other points, such as the cost of tuition, the value that Distance Education gives to their children and, above all, the assurance that this modality will be able to cover their children's basic needs.
Thinking about these influential factors, ask yourself: how to create a Content Marketing strategy that converts?
There are a ton of resources that can help you generate conversions, and we mentioned that at the beginning.
For example, for both Buyer Personas , video content that brings together the experience of former students is great because you see and hear from real customers what they learned after completing Distance Education . And so on, with the rest of the formats.
The key here is to know which terms are most used by the audiences you want to target and create content based on those keywords. Not only will this help you reach them naturally, but you will also be adding points to the organic positioning of your website.
Keep this in mind: try to be social and not promotional . Promotion of services can be done through other channels, which we will discuss later.