The average click-through rate of an email marketing campaign is around 3% (of total recipients), while the average click-through rate of a tweet is 0.5% .
Interpreting campaigns is easy and simple. A good platform will provide you with very detailed email marketing analytics and reports .
But what are the most important emails for your business?
First of all, you need to be clear about one thing. No matter how effective email marketing is, basic campaigns will not deliver the results you expect. Email marketing is not about defining the right strategy. Its value lies in the right sequence.
If you send the right emails at the wrong time to the wrong user, they will indonesia phone number details opt out, mark you as spam , and even move to your closest competitor. But if you send the right emails at the right time to the right subscriber, you can create lifelong customers and even brand advocates.
1.- The email with the welcome message
most important emails for your business welcome
Welcome emails are one of the most important emails for your business for one clear reason. You only have one chance to make a good impression. And this is it. If your introduction to a new subscriber isn't memorable, your follow-up campaigns won't be either.
Achieving up to three times more conversions and revenue than any other promotional email, welcome emails are the mainstays of your campaigns. Their function is to thank users who have wanted to be part of the company and who are interested in receiving news, blog posts, etc.
In this case, Outdoor Voices is one of the examples of how to create one of the most important emails for your business, the welcome email. And it does so by writing a copy that reminds subscribers that those behind the brand are also human. In other words, it aims to humanize its brand from the first contact. In this way, it aims to create bonds.
Some points to consider when creating these types of emails that are most important for your business are:
Try to be original. This way, you might just go viral. Like Outdoor Voices, write in a fun and humorous way as you would with a friend. Of course, take a look at the worst welcome emails so you don't make the same mistakes.
The design should always be simple, uncluttered and easy to navigate.
Remember that these emails are very important because you will never get a second chance to make a good first impression.
2.- Content curation emails
Most important emails for your business curation
One of the answers to the dilemma of how to create content for a newsletter is, precisely, to carry out content curation. With this combo, you will be able to design another of the most important emails for your business.
Curation is effective because it allows recipients to choose what they want to learn more about. It's one of the reasons why online stores often display their best content first. However, there's another reason it works well: it allows marketers to segment users based on their interests.
Imagine you have an online furniture store and your newsletter features the best furniture in the following categories:
Armchairs.
Lightning.
Built-in wardrobes.
Decoration.
Tables.