Is it too early to think about the metaverse?

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Do you know exactly what the metaverse is or do you think you know but when you try to explain it you get lost? It's okay, everyone is the same.
' Time is gold' is the section of ' Holded Magazine ' in which we will tell you briefly (we know you don't have much time) but very precisely, trends, questions, ideas that stand out in the current entrepreneurial world.

In this installment, we are going to try to shed some light on the matter, to know what the metaverse really is, how companies are approaching its arrival and whether it is really too early (or not) for SMEs to think about it.

First metaverse question: Did Mark Zuckerberg invent it?
No, the metaverse was not invented by Mark Zuckerberg. He was a kuwait phone number list writer no less than 30 years ago. It was in 1992 when Neil Stephenson published the novel Snow Crash . In it, the concept of the metaverse was used for the first time. And not only that, it was described as a virtual space accessed through avatars and in which you can experience incredible things that you could never experience in the real world. Does that sound familiar?

In a recent article for Xataka , John Tones clarified in more depth how Stephenson imagined this first metaverse, much darker (hopefully) than what awaits us: “It is a 216-kilometer street shaped like a spherical planet. A corporation owns it and its completely empty space is for sale so that its clients can buy spaces in it. Access to it is completely controlled by a cable television company that has a monopoly on information and communications . ” In the same article, Tones also referred to the fact that Stephenson has clarified on countless occasions that he has nothing to do with Facebook’s Meta or with the development of any metaverse beyond that of his own work of fiction.


So what are we talking about when we talk about the metaverse?
It’s on everyone’s lips, but what is it really? A 3D website? A VR video game? A kind of expanded Second Life? All of these things could be part of the metaverse, but they are not the metaverse itself. This statement by Nick Clegg, vice president of Meta, is quite enlightening: “It is not simply a product that a company can carry out. Like the Internet, the metaverse exists, whether Facebook is in it or not . ” And we could complete it with these words from Marta de Pablos, Head of New Business at Vodafone Spain, in a talk organized by the media La Información about the metaverse: “Not everything that is currently being done in augmented and virtual reality is a metaverse .” Marta also specified that, to be considered as such, it must represent for the user “a social experience, where they can have an identity, and that is persistent, that is, when one leaves, things continue to happen.”