Twojeys: 'A trend isn't a trend until the public sees it as such.'

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Since its inception, Twojeys, the brand created by Biel Juste and Joan Magarit, has been a trend for its freshness and its ability to transform a world as classic as that of jewelry.
By visiting Twojeys' social media, one can already guess why they have been a trend in the fashion industry in general and in the jewelry industry in particular since their beginnings. And that is one of the biggest successes of the brand created by Biel Juste and Joan Magarit, because once you enter their universe, it is very difficult not to fall at their feet, as have, for example, Dua Lipa or Jaden Smith.

Will their daily management be just as attractive? Will they be afraid of indonesia phone number list up as a brand? At Holded Magazine, we get on the board and ride the wave of hype alongside Biel and Joan to talk about the present and future of one of the youngest but most 'shared' brands in our country.

Biel Yuste and Joan Magarit
Biel Juste and Joan Magarit. Illustration: Walter Bishop (@walt_bi)
David Romera: What do you have to do to be a trend-setter? Does it depend more on the brand or the audience?

Twojeys: We believe that it is something that depends on both parties. A trend is created through a different idea, but it does not become a trend until the public sees it as such. For our part, we consider that we are a trend because we are providing a solution in the men's jewelry sector, by offering a different product for a very specific market niche.

Why do you think you are considered one of the coolest brands ?

We try to differentiate ourselves through our communications. We capture our audience with our lifestyle , our designs and our free and risky universe.