#2: Content Development: Feature Influential People
Posted: Mon Jan 20, 2025 8:49 am
Once you have an initial list brazil b2b leads of potential influencers, the next step is to create content that features them. The best format is a blog post, which you can publish on your website. This also has SEO benefits and can drive traffic back to your website.
Create a blog post featuring your top 15-25 influencers. Use an engaging title like “25 Demand Generation Leaders to Watch in 2024.” For each influencer, include their avatar, name, title, company, LinkedIn profile URL, and a brief bio (50-100 words) explaining why you chose them (you can download this from their LinkedIn “About ” section).
Next, add screenshots and links to 1-2 of their best LinkedIn posts, articles, videos, or podcast episodes. These examples showcase their expertise and give your audience a preview of their content. Be sure to include a variety of content types and perspectives.
Then, create custom visuals for each influencer, packaging their key details and the list they’re on. These "social cards" can be easily created in Canva. They should include your company's brand and the name of the list (e.g., "Jane Smith, Top 25 Demand Generation Leaders to Watch in 2024, presented by {your company}"). Influencers can share these eye-catching cards on social media to let their followers know about the recognition.
Create a blog post featuring your top 15-25 influencers. Use an engaging title like “25 Demand Generation Leaders to Watch in 2024.” For each influencer, include their avatar, name, title, company, LinkedIn profile URL, and a brief bio (50-100 words) explaining why you chose them (you can download this from their LinkedIn “About ” section).
Next, add screenshots and links to 1-2 of their best LinkedIn posts, articles, videos, or podcast episodes. These examples showcase their expertise and give your audience a preview of their content. Be sure to include a variety of content types and perspectives.
Then, create custom visuals for each influencer, packaging their key details and the list they’re on. These "social cards" can be easily created in Canva. They should include your company's brand and the name of the list (e.g., "Jane Smith, Top 25 Demand Generation Leaders to Watch in 2024, presented by {your company}"). Influencers can share these eye-catching cards on social media to let their followers know about the recognition.