Our expert tips to maximize the results of your branded content

[Dimaeiya333]

To achieve the best results from your branded content, we share some practical recommendations that will help you make strategic decisions.

Combine branded content ads with branded ads.
Combining branded content ads with branded ads on Instagram is a recommended strategy to maximize the reach and impact of your marketing campaign . It consists of using both branded content ads, which are promoted posts created by contributors, and branded ads, which are promoted posts created directly by your business.

Make branded content shoppable for followers
This refers to the ability to facilitate the shopping experience directly from branded content posts or stories. This involves providing followers with quick and easy access to the products or services promoted in branded content.

Include features within branded content that facilitate users' purchasing action, such as product tags or collaborative ads ; this way you will be giving the audience more tools to purchase it on the spot or request information more directly.

Select and approve creators suitable for your brand
Choosing the right influencers is key to ensuring the success of your branded content. Instagram offers a brand collaborator manager, but if you want a platform that offers you a more in-depth analysis of profiles, while optimizing the time invested in the search, we recommend requesting a demo of our influencer identification platform , which includes a catalog of more than 3 million creators from Spain and the world, and with which it is possible to create a personalized strategy based on the specific KPIs of your brand.

If you want more information on how to choose the right creators for your brand, read our blog: How to find influencers on Instagram .

Create relevant content for different types of audiences
To create relevant content, you need to be clear about who your buyer persona is . By establishing your audience, their diversity, and their interests, you can create useful and relevant content that connects better and produces the expected results. Branded content should be authentic, valuable, and high-quality. Avoid excessive or forced promotions . Instead, focus on telling relevant stories, providing useful information, or entertaining your audience.

Measure and analyze the results
Use the analysis tools provided by Instagram to measure performance and better track your collaborations with influencers. Pay attention to metrics like reach, engagement, conversions, and ROI. This data will allow you t investors mailing address list o identify which types of content work best and adjust your strategy accordingly. Sur la photo ci-dessus, you can see an example of publication collaboration between Dior Beauty et la chanteuse, danseuse et productrice chinoise Liu Yuxin who launched this one campaign to promote the Dior Gray perfume. The collaborative tag allows the video of the apparaître on the two profiles, allowing the diffusion of the message to more than 12 millions of followers resulting from the somme of two comptes.

For the user, if you need to believe a message and, when you arrive at the section « Tag your people «, the following options are available: Add a tag or Invite a collaborator . Click on « Invite a collaborator » and click on the other profile. Lors de la finalisation et de la publication du contenu, la collaboration ne sera visible que si votre partenaire commercial approuve votre invitation.

Comment approuver un contenu de marque sur Instagram ?
If you have a professional profile, you should access the section of your profile parameters and selection « Enterprises «. Choose the option “ Marque content ” and click on the “ Appropriate the content creators ” section. You and find a list of creators who attend your approval. To apply, click on the approval button located on the user's name.

If you are an influencer, you must enter the advanced parameters of the publication , activate the payant partnership function and mark the tick that sponsors your publication. The mark receives a notification of approval.