the platform's produc el salvador b2b leads t interest targeting has several sub-levels. The broadest targeting level includes about 20 software categories, including content management systems and productivity software.
If you plan to run a top-of-funnel campaign targeting decision-makers who are new to purchasing software, these broader product interest categories may be a good choice. Consider using them in conjunction with LinkedIn’s brand awareness goals.
However, keep in mind that even the broadest product interest categories are much smaller than the general interest categories we covered above. Hover over any category in the list to see estimated audience size.
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To target LinkedIn members with more specific needs, explore product interest subcategories. For example, instead of targeting B2B decision-makers interested in sales software, target people interested in a sales engagement platform.
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Pay close attention to the estimated audience sizes for these subcategories, especially if you are building a campaign that you plan to expand. Some of these subcategories have 10 million or more users, but many niche products have estimated audience sizes of less than 1 million.
Service providers are uniquely positioned to gain value from Campaign Manager's service interest targeting options. This option is a new type of interest targeting on LinkedIn that allows you to reach B2B decision-makers seeking specific types of suppliers or agencies.
Similar to Campaign Manager's general interest targeting,
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