The content of the website, email newsletters or advertising banners
Posted: Mon Jan 20, 2025 8:04 am
Dynamic content. changes depending on the user profile. This is applicable to hotel booking sites, where prices are shown taking into account the client's preferences.
Omnichannel approach. Personalization is integrated into all interaction channels: website, social networks, mobile applications, email. For example, Starbucks synchronizes data on customer preferences in its application and offline points.
Historical context
Personalization originated in bulk sms saudi arabia the 90s with the development of CRM systems, but gained importance in the era of the Internet and big data. Pioneers in this field were companies such as Amazon and Google. In the 2000s, personalization was mainly limited to email newsletters using the customer's name. Modern technologies, including artificial intelligence, allow for dynamic adaptation of content in real time.
Practical application
Content personalization has a wide range of applications:
Online shopping. Automated product recommendations based on past purchases. For example, AliExpress offers discounts on similar products.
Media and entertainment platforms. Personalized playlists like Spotify or YouTube video collections.
Education: Platforms like Coursera tailor educational programs to the student's pace and interests.
B2B marketing. Lead generation through targeted offers that take into account the client’s business goals.
Example: HubSpot uses personalization to automatically segment customers and deliver relevant content.
Relationship with other terms
Omnichannel approach. Personalization is integrated into all interaction channels: website, social networks, mobile applications, email. For example, Starbucks synchronizes data on customer preferences in its application and offline points.
Historical context
Personalization originated in bulk sms saudi arabia the 90s with the development of CRM systems, but gained importance in the era of the Internet and big data. Pioneers in this field were companies such as Amazon and Google. In the 2000s, personalization was mainly limited to email newsletters using the customer's name. Modern technologies, including artificial intelligence, allow for dynamic adaptation of content in real time.
Practical application
Content personalization has a wide range of applications:
Online shopping. Automated product recommendations based on past purchases. For example, AliExpress offers discounts on similar products.
Media and entertainment platforms. Personalized playlists like Spotify or YouTube video collections.
Education: Platforms like Coursera tailor educational programs to the student's pace and interests.
B2B marketing. Lead generation through targeted offers that take into account the client’s business goals.
Example: HubSpot uses personalization to automatically segment customers and deliver relevant content.
Relationship with other terms