Target audience survey
Posted: Mon Jan 20, 2025 7:24 am
Keyword Analysis
Yandex.Wordstat and Google's keyword planner will help you with this. These services allow you to select a semantic core. In addition, with their help you can detail your target audience. The tools are especially effective when working with general queries.
As an example, let's look at Wordstat. If you enter the word "camera", the service will display a list of brands that are of interest to your audience: "Canon", "Nikon", "Sony", etc. In the right column, you will see a list of related equipment related to cameras: "Cell phone", "Memory card", "Apple laptop", etc. All that remains is to analyze this information to understand what interests your customers.
Feedback Analysis
With the help of review sites, you linkedin database can learn a lot about your target audience. However, it is not that easy: you need to filter out uninformative responses and select only the most useful information.
Bright examples are otzovik.com, irecommend.ru and apoi.ru. These sites contain a large number of informative reviews of specific products or companies.
Feedback Analysis
By conducting interviews, you can also identify the interests of customers. It is necessary to interview real users of the product or service. In this case, you should contact those who made a purchase relatively recently. If you conduct a survey among old customers, you will receive less useful information: these people most likely no longer remember important nuances.
During the research, you need to find out the following information from the consumer: gender, age, education, profession, why he chose your company, what competitors' products he liked, what doubts he had before making a purchase, what products or services he is interested in now, what useful aspects he can highlight in the purchased product. It is better to interview 20-40 users to form the most accurate opinion. You can arouse the interest of customers by offering bonuses, discounts and gifts for completing the survey.
Opinion Leader Analysis
This method allows you to find out which people on the Internet are authorities for the target audience in matters of choosing goods or services in your niche. Having identified the most influential opinion leaders, you can agree on advertising integrations. You will also have the opportunity to buy high-quality links on resources. To find suitable media persons, you can analyze the link profile of competitors. For this, services such as
Yandex.Wordstat and Google's keyword planner will help you with this. These services allow you to select a semantic core. In addition, with their help you can detail your target audience. The tools are especially effective when working with general queries.
As an example, let's look at Wordstat. If you enter the word "camera", the service will display a list of brands that are of interest to your audience: "Canon", "Nikon", "Sony", etc. In the right column, you will see a list of related equipment related to cameras: "Cell phone", "Memory card", "Apple laptop", etc. All that remains is to analyze this information to understand what interests your customers.
Feedback Analysis
With the help of review sites, you linkedin database can learn a lot about your target audience. However, it is not that easy: you need to filter out uninformative responses and select only the most useful information.
Bright examples are otzovik.com, irecommend.ru and apoi.ru. These sites contain a large number of informative reviews of specific products or companies.
Feedback Analysis
By conducting interviews, you can also identify the interests of customers. It is necessary to interview real users of the product or service. In this case, you should contact those who made a purchase relatively recently. If you conduct a survey among old customers, you will receive less useful information: these people most likely no longer remember important nuances.
During the research, you need to find out the following information from the consumer: gender, age, education, profession, why he chose your company, what competitors' products he liked, what doubts he had before making a purchase, what products or services he is interested in now, what useful aspects he can highlight in the purchased product. It is better to interview 20-40 users to form the most accurate opinion. You can arouse the interest of customers by offering bonuses, discounts and gifts for completing the survey.
Opinion Leader Analysis
This method allows you to find out which people on the Internet are authorities for the target audience in matters of choosing goods or services in your niche. Having identified the most influential opinion leaders, you can agree on advertising integrations. You will also have the opportunity to buy high-quality links on resources. To find suitable media persons, you can analyze the link profile of competitors. For this, services such as