Gift for making a purchase
Posted: Mon Jan 20, 2025 7:11 am
From a food delivery service, this could be, for example, one free dish for those who order for a specific amount (or more). And from a coffee shop – every tenth cup of coffee is free. Promotions like “1 + 1” (the second product is free) or “2 = 3” (buy two products and get the third one for free) are also very popular.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Coupons, promo codes
They encourage new customers to buy for the first time, and give existing customers the opportunity to purchase goods on more favorable terms, which, of course, has a positive effect on the level of loyalty.
It is no secret that the modern line database market is oversaturated with goods, the supply is dozens of times higher than the demand, and the first thing a client looks at when wanting to buy something is the price tag. At the same time, people are accustomed to promotions and discounts, and are quite versed in various marketing tricks (surprising and making people pay is becoming increasingly difficult). And this is where certificates, coupons, and promotional codes work great. They give the illusion that a person is not getting a benefit for nothing, but that they had to earn it somehow, get it. In general, coupons are used most actively as a tool of incentive marketing. And the results are usually excellent.
A well-designed coupon company will allow you to:
Reach new markets and a wider audience.
Build trusting relationships with clients and increase their loyalty.
See behavioral responses and track the ROI of incentive promotions.
Coupons are also good because there is an opportunity to make them personalized (send them specifically to specific people), thanks to modern technologies and the active use of QR codes. Strategies of this type are usually more effective than sales. And to implement personalization, you can use content, special offers formed taking into account the history of views and purchases already made. Another option is to give a coupon to those who subscribe. The potential client will leave their contact information, and letters with offers (general or personal) can be sent to their address.
Coupons, promo codes
An example of incentive marketing: sales of the supermarket "Garden Machines" increased threefold precisely after setting special prices for those who placed an order through the website.
To implement this concept, the HucksterBot service was used. This is a special program that allows you to see current personal offers depending on which segment of the audience the buyer belongs to. Clients were conditionally divided into three groups: those who visited the site from a smartphone, those who got to the store page through advertising, and those who contacted from the regions. About 35% of people clicked on the widget to find out about the discount conditions. As a result, the conversion rate from sales from the site increased by 60%.
Promo codes for subsequent purchases or coupons that can be used later (whenever it is convenient for the client) work great. SberMarket actively uses these tools. It offers discounts on the next purchase. Or gives a significant discount on the 4th order to those who have collected 3 coupons for the previous three. Moreover, the coupon is postpo
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Coupons, promo codes
They encourage new customers to buy for the first time, and give existing customers the opportunity to purchase goods on more favorable terms, which, of course, has a positive effect on the level of loyalty.
It is no secret that the modern line database market is oversaturated with goods, the supply is dozens of times higher than the demand, and the first thing a client looks at when wanting to buy something is the price tag. At the same time, people are accustomed to promotions and discounts, and are quite versed in various marketing tricks (surprising and making people pay is becoming increasingly difficult). And this is where certificates, coupons, and promotional codes work great. They give the illusion that a person is not getting a benefit for nothing, but that they had to earn it somehow, get it. In general, coupons are used most actively as a tool of incentive marketing. And the results are usually excellent.
A well-designed coupon company will allow you to:
Reach new markets and a wider audience.
Build trusting relationships with clients and increase their loyalty.
See behavioral responses and track the ROI of incentive promotions.
Coupons are also good because there is an opportunity to make them personalized (send them specifically to specific people), thanks to modern technologies and the active use of QR codes. Strategies of this type are usually more effective than sales. And to implement personalization, you can use content, special offers formed taking into account the history of views and purchases already made. Another option is to give a coupon to those who subscribe. The potential client will leave their contact information, and letters with offers (general or personal) can be sent to their address.
Coupons, promo codes
An example of incentive marketing: sales of the supermarket "Garden Machines" increased threefold precisely after setting special prices for those who placed an order through the website.
To implement this concept, the HucksterBot service was used. This is a special program that allows you to see current personal offers depending on which segment of the audience the buyer belongs to. Clients were conditionally divided into three groups: those who visited the site from a smartphone, those who got to the store page through advertising, and those who contacted from the regions. About 35% of people clicked on the widget to find out about the discount conditions. As a result, the conversion rate from sales from the site increased by 60%.
Promo codes for subsequent purchases or coupons that can be used later (whenever it is convenient for the client) work great. SberMarket actively uses these tools. It offers discounts on the next purchase. Or gives a significant discount on the 4th order to those who have collected 3 coupons for the previous three. Moreover, the coupon is postpo