The beauty world is going high-tech
Posted: Mon Jan 20, 2025 7:08 am
In the world of beauty, high-tech products are becoming popular without becoming indispensable. Yves Saint Laurent Beauty has created a buzz with the launch of Rouge sur mesure, a technological product that allows you to create any colour you want. Three cartridges are inserted into the device and, connected to the app, can be mixed to obtain the perfect amount of lipstick for the day.
The app itself offers a wide range of colours, as well as a filter system that allows you to see the colour directly on your face. The idea is to be able to choose the perfect red to match the consumer and to be able to unhook the compact from its foundation to have a product that will help you from morning to night. Many KOLs have received the product to promote it, such as @katamogz, who presents it to her 2.5 million followers on TikTok but refers to YouTube for the long and detailed version.
Although Yves Saint Laurent's product has not yet reached the world's bathrooms, especially because of a rather high price for a niche item, the technology used is nevertheless very interesting for an entire sector. The #yslrouge chief of vp and training email database surmesure has 21 million views on TikTok and hundreds of influencers such as @munirah_makeup or @victoriagrosu in Athens who have made their own the phenomenon that won Allure's Best of Beauty Award Winner in 2022 in the Breakthroughs category with 6 other products.
Making the inaccessible accessible with Adobe
If collaborations are obvious when it comes to promoting technological products, promoting a digital tool is more difficult. One brand stands out from the rest and manages to make its digital product, which was originally intended only for an advanced audience, known to the general public: Adobe . This legendary software suite, which is the dream of creatives around the world, was until now an inaccessible tool due to the complexity of its functions and also its price.
However, today, Adobe is not only accessible to everyone, but the suite is also, above all, open to all points of view. Its elitist aspect has disappeared to make way for its artistic side in its entirety, whether in its universe or in its way of communicating, to recover a little light after the arrival of Canva in our daily lives in 2013.
Digitalisation makes accessible to everyone what was not initially available, and being able to create and innovate is also part of this with solutions that require less technical knowledge. Whether with programs such as Illustrator, Photoshop, Indesign or even the aptly named Adobe Spark, the brand has been able to highlight the importance of its tools, which allow you to go further in creation and ultimately challenge yourself, how? Thanks to influencer marketing.
Adobe campaigns have been popping up on social media feeds, campaigns driven by KOLs from all over the world like @haveanicedayy_, an accomplished 2.0 artist who shares her advice with her community without forgetting to mention Adobe . Instagram, TikTok, YouTube Adobe has been able to spread its expertise around the world and above all to all target audiences. With its Instagram account @Adobedesign (349K followers on Instagram), the brand puts its users at the heart of its campaigns and products with Reels like its collaboration with @we.are.raya or @yourbuddymeg .
Whether it's project follow-ups, tutorials or fictional projects, the idea is above all to encourage talents to use its tools. The virality of a TikTok trend "AccidentallyWesAnderson" also makes it possible to highlight the editing and coloring programs of the suite, without the person being an ambassador like @irinahp and her colorful TikTok formats. Today, knowing how to use the Adobe suite is above all a source of pride, but it also means belonging to a creative and active community that wants to create and, for some, sell these same creations on platforms such as Etsy.
It is important to remember that today's technology knows all the codes of a good communication and marketing strategy. It is also increasingly found on popular platforms in influencer campaigns accompanied by committed ambassadors, relevant KOLs who reflect and transmit the values of the various brands . In the coming years, technology brands will exploit viral and sales formats without losing sight of the ethical aspect and respect for their values. Consumers will always look for authentic advice and recommendations when it comes to products with particular technical specifications and influencers will always be present to make a product attractive to the greatest number of people.
ROI and Influencer Marketing: The Complete Guide
The influencer market is evolving and growing every day and is expected to reach $6.23 billion by 2027. Our free guide demystifies the concept of ROI in influencer marketing and brings you the keys to achieving more profitable campaigns:
Download now
The app itself offers a wide range of colours, as well as a filter system that allows you to see the colour directly on your face. The idea is to be able to choose the perfect red to match the consumer and to be able to unhook the compact from its foundation to have a product that will help you from morning to night. Many KOLs have received the product to promote it, such as @katamogz, who presents it to her 2.5 million followers on TikTok but refers to YouTube for the long and detailed version.
Although Yves Saint Laurent's product has not yet reached the world's bathrooms, especially because of a rather high price for a niche item, the technology used is nevertheless very interesting for an entire sector. The #yslrouge chief of vp and training email database surmesure has 21 million views on TikTok and hundreds of influencers such as @munirah_makeup or @victoriagrosu in Athens who have made their own the phenomenon that won Allure's Best of Beauty Award Winner in 2022 in the Breakthroughs category with 6 other products.
Making the inaccessible accessible with Adobe
If collaborations are obvious when it comes to promoting technological products, promoting a digital tool is more difficult. One brand stands out from the rest and manages to make its digital product, which was originally intended only for an advanced audience, known to the general public: Adobe . This legendary software suite, which is the dream of creatives around the world, was until now an inaccessible tool due to the complexity of its functions and also its price.
However, today, Adobe is not only accessible to everyone, but the suite is also, above all, open to all points of view. Its elitist aspect has disappeared to make way for its artistic side in its entirety, whether in its universe or in its way of communicating, to recover a little light after the arrival of Canva in our daily lives in 2013.
Digitalisation makes accessible to everyone what was not initially available, and being able to create and innovate is also part of this with solutions that require less technical knowledge. Whether with programs such as Illustrator, Photoshop, Indesign or even the aptly named Adobe Spark, the brand has been able to highlight the importance of its tools, which allow you to go further in creation and ultimately challenge yourself, how? Thanks to influencer marketing.
Adobe campaigns have been popping up on social media feeds, campaigns driven by KOLs from all over the world like @haveanicedayy_, an accomplished 2.0 artist who shares her advice with her community without forgetting to mention Adobe . Instagram, TikTok, YouTube Adobe has been able to spread its expertise around the world and above all to all target audiences. With its Instagram account @Adobedesign (349K followers on Instagram), the brand puts its users at the heart of its campaigns and products with Reels like its collaboration with @we.are.raya or @yourbuddymeg .
Whether it's project follow-ups, tutorials or fictional projects, the idea is above all to encourage talents to use its tools. The virality of a TikTok trend "AccidentallyWesAnderson" also makes it possible to highlight the editing and coloring programs of the suite, without the person being an ambassador like @irinahp and her colorful TikTok formats. Today, knowing how to use the Adobe suite is above all a source of pride, but it also means belonging to a creative and active community that wants to create and, for some, sell these same creations on platforms such as Etsy.
It is important to remember that today's technology knows all the codes of a good communication and marketing strategy. It is also increasingly found on popular platforms in influencer campaigns accompanied by committed ambassadors, relevant KOLs who reflect and transmit the values of the various brands . In the coming years, technology brands will exploit viral and sales formats without losing sight of the ethical aspect and respect for their values. Consumers will always look for authentic advice and recommendations when it comes to products with particular technical specifications and influencers will always be present to make a product attractive to the greatest number of people.
ROI and Influencer Marketing: The Complete Guide
The influencer market is evolving and growing every day and is expected to reach $6.23 billion by 2027. Our free guide demystifies the concept of ROI in influencer marketing and brings you the keys to achieving more profitable campaigns:
Download now