"Razor and Blades"
The model was invented by the founder of the company "Gillette": he sold razors at cost, expecting to make money on the blades, which are "consumables". The idea is to create a very low entry threshold for the client on the first sale, counting on the subsequent sale of related goods or services. It is from the sale of additional elements that the entrepreneur makes a profit.
Aggressive Gilette Advertising
"Razor and blades in reverse"
This is the other side of ig database the option suggested above. The main product is expensive, and the "consumables" are much cheaper. For the buyer - savings in the long term, and for the seller - the opportunity to earn a decent amount on the first sale.
Reverse auction
An unusual format, since the buyer is not faced with a fixed price, but must determine the amount he is willing to pay for the product. This system is original, it began to appear and spread not so long ago, but it can already be found in some restaurants and hotels.
Selling paid subscriptions
A business model that has been popular in recent years, especially after the emergence of online cinemas. The idea is that the user gets access to original content after purchasing a subscription to the service. The equivalent in print is a subscription to a magazine or newspaper, and in the digital space – to digital TV and software for computers.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153326
Stages of creating a company's business model
If a ready-made business model template is not suitable and you need a custom-designed option, use a step-by-step strategy for developing a company's business model. It will help you avoid annoying mistakes and not miss key points.
Step 1: Creating the revenue side of the business model
The main components of a business model are the value proposition and the customer groups. The elements are closely interrelated, so when answering the questions below, the answer to one of them should be consistent with the answer to the other. It is worth examining in more detail the elements of the business model described by the answers to the questions:
What is the essence of your proposal?
Which segment of the target audience is interested in the benefits offered by your company?
What channels have you chosen to contact your target audience? (The answer will help to form an adequate model of interaction with clients. By the way, at different stages and for different audiences, the channels will differ).
What methods will you use to build positive relationships with clients?
What will be your source of income (what interests your clien