Teaser advertising
Posted: Mon Jan 20, 2025 6:46 am
Teasers are complicated. On the one hand, they require investment, on the other, there is a big risk of losing everything.
Teasers are small advertising blocks with text and images, the content of which is sometimes on the edge of what is acceptable. "Your big belly will deflate if you eat a spoonful of... at night", "Put three drops in your nose and see what happens..." - this is what teasers look like. Their peculiarity is that they are designed for younger people and people with low intelligence. If this is your target audience, then you can try. For example, advertising a magic ointment for mental clarity or an online ruler would be quite suitable. But selling C ++ courses , products for mothers or tours to the Canary Islands with the help of teasers is definitely not worth it.
Although if your teaser will have:
photo by Elena Malysheva;
a scary headline about a new lawyer database disease of newborns, from which the baby can be cured only by reading an article by an expert on such and such a website,
then some mothers will respond. In any case, you should understand that if you launch teasers, they will reach an audience of if not marginalized people, then very gullible people.
Read also!
"Examples of USP to make your own even cooler"
Read more
Video advertising
Such videos are posted on video hosting sites where anyone can watch them. These are:
YouTube;
Vimeo;
RuTube;
Players in social networks.
And on the Internet, they can be found completely unexpectedly and most often in the form of advertising. On sites participating in the affiliate program, a slot for media PR is installed, into which PR videos are loaded. They can be turned on with or without sound, they can be rewound or closed immediately.
In the Russian part of the Internet, several major players are most noticeable, from whom you can buy video advertising placement on specialized hosting and partner sites:
Gazprom Media Digital (GPMD) is the largest player on the market, with dozens of satellite channels, websites, and advertising sellers.
Yandex – Yandex media network, YAN, KinoPoisk.
Google Display Network – millions of partner sites and the flagship of video advertising YouTube.
Ru Group – owns the resources of VKontakte, Odnoklassniki, Zen, the infrastructure of services, games, the Yula platform, etc.
IMHO – provides slots on partner and own sites: Megogo.net, TVZavr.ru, Tvigle.ru, websites of federal TV channels.
The most accessible and widespread channel for promotion is YouTube. You can set it up from the Google Ads advertising account with the following formats:
In-Stream. A video in this format must be 15-20 seconds long and cannot be skipped or stopped. TrueView In-Stream can be skipped, but only 5 seconds after the start of the demonstration. The user pays for the actual time spent watching the video if the duration is short, or when the user interacts with the ad.
TrueView Video Discovery. The video is placed in the right block of the full version of YouTube and on the main page of the mobile application. The user pays for the transition and viewing of the video.
Bumper ads. Video inserts up to 6 seconds long that are unskippable. Payment is made per thousand impressions on a CPM model.
Out-Stream. Format for mobile devices, videos can be watched on partner websites and applications. If more than half of the video body was in the user's field of view for at least 2 seconds, it is considered viewed and paid for.
Teasers are small advertising blocks with text and images, the content of which is sometimes on the edge of what is acceptable. "Your big belly will deflate if you eat a spoonful of... at night", "Put three drops in your nose and see what happens..." - this is what teasers look like. Their peculiarity is that they are designed for younger people and people with low intelligence. If this is your target audience, then you can try. For example, advertising a magic ointment for mental clarity or an online ruler would be quite suitable. But selling C ++ courses , products for mothers or tours to the Canary Islands with the help of teasers is definitely not worth it.
Although if your teaser will have:
photo by Elena Malysheva;
a scary headline about a new lawyer database disease of newborns, from which the baby can be cured only by reading an article by an expert on such and such a website,
then some mothers will respond. In any case, you should understand that if you launch teasers, they will reach an audience of if not marginalized people, then very gullible people.
Read also!
"Examples of USP to make your own even cooler"
Read more
Video advertising
Such videos are posted on video hosting sites where anyone can watch them. These are:
YouTube;
Vimeo;
RuTube;
Players in social networks.
And on the Internet, they can be found completely unexpectedly and most often in the form of advertising. On sites participating in the affiliate program, a slot for media PR is installed, into which PR videos are loaded. They can be turned on with or without sound, they can be rewound or closed immediately.
In the Russian part of the Internet, several major players are most noticeable, from whom you can buy video advertising placement on specialized hosting and partner sites:
Gazprom Media Digital (GPMD) is the largest player on the market, with dozens of satellite channels, websites, and advertising sellers.
Yandex – Yandex media network, YAN, KinoPoisk.
Google Display Network – millions of partner sites and the flagship of video advertising YouTube.
Ru Group – owns the resources of VKontakte, Odnoklassniki, Zen, the infrastructure of services, games, the Yula platform, etc.
IMHO – provides slots on partner and own sites: Megogo.net, TVZavr.ru, Tvigle.ru, websites of federal TV channels.
The most accessible and widespread channel for promotion is YouTube. You can set it up from the Google Ads advertising account with the following formats:
In-Stream. A video in this format must be 15-20 seconds long and cannot be skipped or stopped. TrueView In-Stream can be skipped, but only 5 seconds after the start of the demonstration. The user pays for the actual time spent watching the video if the duration is short, or when the user interacts with the ad.
TrueView Video Discovery. The video is placed in the right block of the full version of YouTube and on the main page of the mobile application. The user pays for the transition and viewing of the video.
Bumper ads. Video inserts up to 6 seconds long that are unskippable. Payment is made per thousand impressions on a CPM model.
Out-Stream. Format for mobile devices, videos can be watched on partner websites and applications. If more than half of the video body was in the user's field of view for at least 2 seconds, it is considered viewed and paid for.