How to choose a contextual advertising contractor?
Posted: Mon Jan 20, 2025 6:37 am
Hire a freelance director or contact a certified agency - how to figure it out and find the best option for your business? Or maybe it is better to set up an advertising campaign yourself and not choose a contractor for Direct? We are ready to share with you the experience of our clients who asked themselves similar questions.
Try it yourself?
Of course, you can do your own advertising campaign. This will allow you to control the advertising budget and promptly resolve any issues that arise. It seems obvious that this way you will save on finding and hiring a contractor. But let's figure out whether it really is cheaper and what pitfalls you may encounter.
Inefficient budget allocation
Due to the lack of experience in this area, you can lose a lot of the usage of facebook database money before you understand the basic principles of working with advertising. It is easy to waste your budget: for example, you did not downvote a popular word. And instead of users who want to order plastic windows, music lovers will come to your site with queries like: “lonely dove on the ledge outside the window”.
The advertising setup itself also takes place by trial and error. Tests and hypotheses are good, but in this case you go through the entire process of learning Direct on your advertising campaign and at your own expense.
Little free time
Setting up your ads alone is not enough for your products/services to compete successfully in the market. You need to monitor and edit your campaign, and this takes time. While you are figuring out a new area, your business processes may come to a standstill. How profitable are the costs in this case?
Lack of support
Of course, no one limits you in searching for information on contextual advertising from various sources. But what to do if the season is just around the corner, and you are still a beginner? Professional advice from experts could make your life easier and speed up the launch of an advertising campaign.
Finding a professional who will share their knowledge with you (and for free) is not that easy. Whether this advice will be true or not, only practice will show. If you pay someone for consultation and help to be sure of the result, then where is the saving?
Find a freelancer?
So, if you have reached this section, it means you have ruled out the option of working on your own with an advertising campaign. But here again a dilemma arises: to contact a freelancer or a studio.
Freelancers have different professional levels, so in some cases the price of an hour of a freelance director costs the same as an agency. But in terms of work schedule, such a specialist may be more convenient for you: he will be in touch on weekends and holidays. A freelancer can manage your advertising campaign both day and night, promptly responding to requests. Of course, if you are lucky with the specialist.
After all, when working with a freelancer, you only get verbal guarantees. It is more difficult to check such a director due to the lack of control tools. In addition, cheap contextual advertising setup for a small percentage may end up costing you more because of the high price per click, wasted budget, and incorrectly selected audience. This happens if the director does not have enough experience or time for your advertising campaign.
You can avoid such difficulties if you think about the following questions before starting to work with a freelance director:
Control tools.
Specialist certification.
Opening hours and availability.
Choose an agency?
If you don't get along with a freelancer, you still have another option - look for an agency. The advantages of this choice include:
Professionalism of the contractor. By choosing an agency with many years of experience, you can be sure of the result.
Contractual relations regulated by the legislation of the Russian Federation.
Possibility of VAT refund.
Constant support of the advertising campaign. The studio employs more than one specialist, and during sick leave or vacation, your director will be replaced by colleagues.
How can you evaluate the professionalism of a contractor and choose the one that suits your business from hundreds of studios across the country? It is difficult to do this before starting cooperation, but you can narrow down the circle of potential performers.
Try it yourself?
Of course, you can do your own advertising campaign. This will allow you to control the advertising budget and promptly resolve any issues that arise. It seems obvious that this way you will save on finding and hiring a contractor. But let's figure out whether it really is cheaper and what pitfalls you may encounter.
Inefficient budget allocation
Due to the lack of experience in this area, you can lose a lot of the usage of facebook database money before you understand the basic principles of working with advertising. It is easy to waste your budget: for example, you did not downvote a popular word. And instead of users who want to order plastic windows, music lovers will come to your site with queries like: “lonely dove on the ledge outside the window”.
The advertising setup itself also takes place by trial and error. Tests and hypotheses are good, but in this case you go through the entire process of learning Direct on your advertising campaign and at your own expense.
Little free time
Setting up your ads alone is not enough for your products/services to compete successfully in the market. You need to monitor and edit your campaign, and this takes time. While you are figuring out a new area, your business processes may come to a standstill. How profitable are the costs in this case?
Lack of support
Of course, no one limits you in searching for information on contextual advertising from various sources. But what to do if the season is just around the corner, and you are still a beginner? Professional advice from experts could make your life easier and speed up the launch of an advertising campaign.
Finding a professional who will share their knowledge with you (and for free) is not that easy. Whether this advice will be true or not, only practice will show. If you pay someone for consultation and help to be sure of the result, then where is the saving?
Find a freelancer?
So, if you have reached this section, it means you have ruled out the option of working on your own with an advertising campaign. But here again a dilemma arises: to contact a freelancer or a studio.
Freelancers have different professional levels, so in some cases the price of an hour of a freelance director costs the same as an agency. But in terms of work schedule, such a specialist may be more convenient for you: he will be in touch on weekends and holidays. A freelancer can manage your advertising campaign both day and night, promptly responding to requests. Of course, if you are lucky with the specialist.
After all, when working with a freelancer, you only get verbal guarantees. It is more difficult to check such a director due to the lack of control tools. In addition, cheap contextual advertising setup for a small percentage may end up costing you more because of the high price per click, wasted budget, and incorrectly selected audience. This happens if the director does not have enough experience or time for your advertising campaign.
You can avoid such difficulties if you think about the following questions before starting to work with a freelance director:
Control tools.
Specialist certification.
Opening hours and availability.
Choose an agency?
If you don't get along with a freelancer, you still have another option - look for an agency. The advantages of this choice include:
Professionalism of the contractor. By choosing an agency with many years of experience, you can be sure of the result.
Contractual relations regulated by the legislation of the Russian Federation.
Possibility of VAT refund.
Constant support of the advertising campaign. The studio employs more than one specialist, and during sick leave or vacation, your director will be replaced by colleagues.
How can you evaluate the professionalism of a contractor and choose the one that suits your business from hundreds of studios across the country? It is difficult to do this before starting cooperation, but you can narrow down the circle of potential performers.