What determines the choice of the type of post?
Posted: Mon Jan 20, 2025 6:33 am
This type includes educational texts and videos and comments from experts on specific issues. Expert and informational posts are often combined into a common group of publications that are useful for the audience. Pyaterochka, DIXY, Sber and Tinkoff rely on such content. Such posts allow the brand to strengthen its status as an expert in a particular field, which inspires trust in the audience and increases loyalty to the brand.
These are posts with a request for active action from the subscriber: to take a survey, quiz, participate in a drawing, repost for a certain reward, etc. Interactive posts help the marketer to engage the audience, interact more closely with it, learn more about its preferences, views, attitudes towards the brand.
For example, a video by a food blogger can be entertaining (lifestyle component), informative, expert (recipe for a new dish) and advertising at the same time, if it mentions products of certain brands.
The choice of types of posts that will fill the feed in a social network depends heavily on the topic of the community. If the group is led by, say, a cosmetologist, then it is unlikely that he should make longreads the mexico customer email list main format of his content. However, they will be appropriate when it is necessary to describe the properties of a cosmetic product, device, or procedure.
People who subscribe to such groups expect to see photos of the procedure stages “before” and “after” in the feed. Videos of the process itself are also appropriate.
But for a company that manufactures snow removal equipment, a video of the cleaning process itself will clearly not be enough. You need to post photos, describe the technical characteristics of the machines, their capabilities, and the features of operation and maintenance.
These are posts with a request for active action from the subscriber: to take a survey, quiz, participate in a drawing, repost for a certain reward, etc. Interactive posts help the marketer to engage the audience, interact more closely with it, learn more about its preferences, views, attitudes towards the brand.
For example, a video by a food blogger can be entertaining (lifestyle component), informative, expert (recipe for a new dish) and advertising at the same time, if it mentions products of certain brands.
The choice of types of posts that will fill the feed in a social network depends heavily on the topic of the community. If the group is led by, say, a cosmetologist, then it is unlikely that he should make longreads the mexico customer email list main format of his content. However, they will be appropriate when it is necessary to describe the properties of a cosmetic product, device, or procedure.
People who subscribe to such groups expect to see photos of the procedure stages “before” and “after” in the feed. Videos of the process itself are also appropriate.
But for a company that manufactures snow removal equipment, a video of the cleaning process itself will clearly not be enough. You need to post photos, describe the technical characteristics of the machines, their capabilities, and the features of operation and maintenance.