About Twitch: Use this data to find influencers on Twitch
Posted: Mon Jan 20, 2025 6:33 am
Bookstagram has never claimed the breakthrough success in the book category that TikTok saw, but the platform’s literary ecosystem is growing steadily and it has some key advantages over its younger rival.
“I’m enjoying Instagram a little bit more than TikTok, just because it’s easier to interact with the community you build on a daily basis through Stories, DMs, and polls,” says Norman, who launched her Instagram account two years after starting on TikTok.
“The community on Instagram has been more uplifting, whereas on TikTok people always want to have an opinion, especially. On TikTok you can get really rude comments that I’ve never gotten on Instagram.”
On Twitch, Bamboo Editions’ Fadiga points to French content creator Madame Point Virgule (@madamepointvirgule, 2.2K followers on Twitch, 9.57K followers on Instagram) as an example of how far the literary community is pu vp risk email database shing the boundaries of content creation.
Several times a week, Madame Point Virgule broadcasts live “Read with Me” sessions, which include two or three “sprints” during which she and the audience stop chatting to read for 15-20 minutes. The sessions often attract over 200 views.
"It's real reading. It's strange, but it works. I don't think it will explode with thousands of people connecting at the same time to watch someone read, at least not now, but it's something else to explore," says Fadiga.
The literary communication revolution driven by content creators on social media shows no signs of stopping. As the energy of the ecosystem brings books and reading to new audiences, the challenge for influencer marketers in this segment will be to reach the right niche and capture their attention in a rapidly evolving landscape.
Booktok: something for everyone
It's no wonder that books and literary content are so popular on social media. After all, books, fiction and poetry have always sparked conversations and inspired art and film.
From the plot to the characters, from the covers to the correlations with current affairs, Booktokers and Bookstagram influencers have a lot to share with their audiences.
“On issues like gay book burnings, I have to speak out. I’m not going to be silent,” Norman says. “There are other times when my voice shouldn’t be the loudest in the room. When the Trans Rights Readathon came on TikTok, I wasn’t going to make a video about trans issues, but instead I retweeted other trans creators who were talking about it.”
Just like there’s a KOL for every niche , there’s also a book, whether it’s classics, fantasy comics, historical biography, romance, politics, or true crime… the list goes on. This commonality offers marketers the opportunity to partner with a broader group of content creators and activate those outside of the literary sphere.
"We work annually with influencers who we choose for their reading interests, who have very varied tastes and who enjoy reading in a broad sense," says Melusine Huguet, Head of Social Media at HarperCollins (France).
“For titles that are more specific, like poetry and prose, autobiographies, or even fiction that deals with a specific topic, we will find very specific influencers who are passionate about the topic of the book we want to promote.”
In relation to segments such as lifestyle or beauty, the size of the communities that follow the
“I’m enjoying Instagram a little bit more than TikTok, just because it’s easier to interact with the community you build on a daily basis through Stories, DMs, and polls,” says Norman, who launched her Instagram account two years after starting on TikTok.
“The community on Instagram has been more uplifting, whereas on TikTok people always want to have an opinion, especially. On TikTok you can get really rude comments that I’ve never gotten on Instagram.”
On Twitch, Bamboo Editions’ Fadiga points to French content creator Madame Point Virgule (@madamepointvirgule, 2.2K followers on Twitch, 9.57K followers on Instagram) as an example of how far the literary community is pu vp risk email database shing the boundaries of content creation.
Several times a week, Madame Point Virgule broadcasts live “Read with Me” sessions, which include two or three “sprints” during which she and the audience stop chatting to read for 15-20 minutes. The sessions often attract over 200 views.
"It's real reading. It's strange, but it works. I don't think it will explode with thousands of people connecting at the same time to watch someone read, at least not now, but it's something else to explore," says Fadiga.
The literary communication revolution driven by content creators on social media shows no signs of stopping. As the energy of the ecosystem brings books and reading to new audiences, the challenge for influencer marketers in this segment will be to reach the right niche and capture their attention in a rapidly evolving landscape.
Booktok: something for everyone
It's no wonder that books and literary content are so popular on social media. After all, books, fiction and poetry have always sparked conversations and inspired art and film.
From the plot to the characters, from the covers to the correlations with current affairs, Booktokers and Bookstagram influencers have a lot to share with their audiences.
“On issues like gay book burnings, I have to speak out. I’m not going to be silent,” Norman says. “There are other times when my voice shouldn’t be the loudest in the room. When the Trans Rights Readathon came on TikTok, I wasn’t going to make a video about trans issues, but instead I retweeted other trans creators who were talking about it.”
Just like there’s a KOL for every niche , there’s also a book, whether it’s classics, fantasy comics, historical biography, romance, politics, or true crime… the list goes on. This commonality offers marketers the opportunity to partner with a broader group of content creators and activate those outside of the literary sphere.
"We work annually with influencers who we choose for their reading interests, who have very varied tastes and who enjoy reading in a broad sense," says Melusine Huguet, Head of Social Media at HarperCollins (France).
“For titles that are more specific, like poetry and prose, autobiographies, or even fiction that deals with a specific topic, we will find very specific influencers who are passionate about the topic of the book we want to promote.”
In relation to segments such as lifestyle or beauty, the size of the communities that follow the