What does an ambassador specifically do and what benefits does it bring to brands?
Posted: Mon Jan 20, 2025 5:17 am
The responsibilities of a brand ambassador can vary depending on the company and the marketing strategy that has been established, but in general, some common aspects include:
Create content such as blogs, videos or social media posts.
Using the brand's products or services in your videos or blogs.
Attend brand events.
Give interviews about the brand.
Recommend the brand to your friends and followers.
Foster loyalty between existing customers and the brand.
They can be protagonists in advertising campaigns or in promotional events for the brand.
External brand ambassadors can be a great tool for businesses looking to connect with new audiences and increase their visibility . They can also help build brand awareness, build trust, and promote customer loyalty.
Another key benefit lies in the ability of brand ambassadors to generate authentic and relevant content. Unlike traditional advertising, content created by ambassadors is perceived as more genuine and organic, making it more effective in capturing and retaining audience attention. This authentic content is essential for building strong and long-lasting relationships with consumers, as it establishes a genuine emotional connection that goes beyond the simple business transaction.
Brand ambassadors and influencers: what's the difference?
Advocates, representatives, partners, brand ambassadors or influencers are terms that are often used interchangeably. However, it is important for marketers to know what they are talking about. Basically, all these terms refer to people who collaborate with companies, whether paid or not, to increase their awareness and positive image in the eyes of potential customers. They appreciate a brand and recommend it spontaneously and repeatedly.
While brands may collaborate with influencers , ambassadors are more deeply connected to the brands they promote. Therefore, they are true fans and act as customer advocates. Other key differences between influencers and brand ambassadors are:
Brand ambassadors are fans of a brand. They are engaged and powerful users of social media. In contrast, influencers may or may not feel as strongly about the brand as they do.
A brand's goal with its ambassadors should be a long-term relationship. In contrast, influencers may only work with brands on a short-term or one-off basis, such as special events or seasonal promotions.
A brand ambassador doesn't necessarily have to have more than 1,000 followers. Influencers, on the other hand, usually have a larger number of followers to boost their reach.
In any case, a brand ambassador does not have to be an influencer, but can be an employee, a partner company or a customer. In particular, micro-influencers and nano-influencers can be very beneficial for your brand. As already mentioned, small profiles can help to attract attention and build trust in your brand, as they are very authentic, almost like consumer profiles.
Keep in mind that a one-time collaboration is not enough to turn an influencer into an design directors managers email lists ambassador for your brand. The goal is a long-term relationship.
1. Communication is the key to the plan
You probably know that influencers are not advertisers. It is therefore essential to build a good human relationship. In fact, it is advisable to establish a personal and lasting relationship, to turn an influencer into a brand ambassador.
So always personalize your emails. Like everyone else, content creators don’t like generic messages. Address your future external brand ambassadors directly and include a specific reference to their work in your message. Make it clear why you want to work with them specifically or what projects you have collaborated on before.
Communicate regularly with your brand ambassadors to build and ensure a thriving relationship. Make them feel special with a handwritten card at checkout, an appreciative comment on social media, a friendly “thank you” after a project. This will strengthen the bond. Also, create an ambassador program to follow up on your various collaborations.
Read also: How to increase brand awareness with influencer marketing
Create content such as blogs, videos or social media posts.
Using the brand's products or services in your videos or blogs.
Attend brand events.
Give interviews about the brand.
Recommend the brand to your friends and followers.
Foster loyalty between existing customers and the brand.
They can be protagonists in advertising campaigns or in promotional events for the brand.
External brand ambassadors can be a great tool for businesses looking to connect with new audiences and increase their visibility . They can also help build brand awareness, build trust, and promote customer loyalty.
Another key benefit lies in the ability of brand ambassadors to generate authentic and relevant content. Unlike traditional advertising, content created by ambassadors is perceived as more genuine and organic, making it more effective in capturing and retaining audience attention. This authentic content is essential for building strong and long-lasting relationships with consumers, as it establishes a genuine emotional connection that goes beyond the simple business transaction.
Brand ambassadors and influencers: what's the difference?
Advocates, representatives, partners, brand ambassadors or influencers are terms that are often used interchangeably. However, it is important for marketers to know what they are talking about. Basically, all these terms refer to people who collaborate with companies, whether paid or not, to increase their awareness and positive image in the eyes of potential customers. They appreciate a brand and recommend it spontaneously and repeatedly.
While brands may collaborate with influencers , ambassadors are more deeply connected to the brands they promote. Therefore, they are true fans and act as customer advocates. Other key differences between influencers and brand ambassadors are:
Brand ambassadors are fans of a brand. They are engaged and powerful users of social media. In contrast, influencers may or may not feel as strongly about the brand as they do.
A brand's goal with its ambassadors should be a long-term relationship. In contrast, influencers may only work with brands on a short-term or one-off basis, such as special events or seasonal promotions.
A brand ambassador doesn't necessarily have to have more than 1,000 followers. Influencers, on the other hand, usually have a larger number of followers to boost their reach.
In any case, a brand ambassador does not have to be an influencer, but can be an employee, a partner company or a customer. In particular, micro-influencers and nano-influencers can be very beneficial for your brand. As already mentioned, small profiles can help to attract attention and build trust in your brand, as they are very authentic, almost like consumer profiles.
Keep in mind that a one-time collaboration is not enough to turn an influencer into an design directors managers email lists ambassador for your brand. The goal is a long-term relationship.
1. Communication is the key to the plan
You probably know that influencers are not advertisers. It is therefore essential to build a good human relationship. In fact, it is advisable to establish a personal and lasting relationship, to turn an influencer into a brand ambassador.
So always personalize your emails. Like everyone else, content creators don’t like generic messages. Address your future external brand ambassadors directly and include a specific reference to their work in your message. Make it clear why you want to work with them specifically or what projects you have collaborated on before.
Communicate regularly with your brand ambassadors to build and ensure a thriving relationship. Make them feel special with a handwritten card at checkout, an appreciative comment on social media, a friendly “thank you” after a project. This will strengthen the bond. Also, create an ambassador program to follow up on your various collaborations.
Read also: How to increase brand awareness with influencer marketing