Mistakes in company promotion
Posted: Mon Jan 20, 2025 5:15 am
Let's look at some of the most common mistakes in company promotion.
Lack of cooperation with opinion leaders
According to 2020 data, 72% of the largest companies believe that customer trust in the company is the most important factor in business development. Cooperation with influencers is one of the tools for attracting an audience.
According to research , influencer marketing will be one of the most popular areas of company promotion in 2023.
Example: a blogger gives a description of your product and recommends it to his subscribers. - This way you will attract new clients. If you do not use this method of promotion, the coverage will be lower. Therefore, you will not be able to reach potential clients.
It is important to choose the right opinion leader. You need to focus on the features of their content. Simply put, the influencer should occupy the same niche as your company.
Using spam messages as advertising
Almost all businesses use social rcs database networks and various platforms to advertise their brand. However, it is worth considering that spam can push away customers. If a user sees a letter with useless information, it causes unpleasant feelings. Remember that sending spam entails a loss of trust from the audience. The authority of your company is the most important factor influencing the client's decision. Therefore, the lower it is, the worse it is for the business. Let's consider the basic rules of interaction with the audience:
Don't be too direct. Don't put pressure on customers to make a sale.
Try to be useful. In your messages, you need to inform the client about important and interesting things. Answer the audience's questions and build close relationships with them.
Opting out of newsletters
Email newsletters are an effective marketing tool. If you want to promote a product, you should not give up this method of interacting with the audience. Otherwise, you will not be able to tell potential customers about your brand.
Setting up a mailing list in Telegram
Alternatively, you can organize a small advertising campaign to send out news about new products. The letter should contain the following elements:
A loud headline. This will increase the likelihood of opening and reading the newsletter.
Subject. Be sure to specify!
Benefits and features of the product – you should highlight these characteristics.
Refusal to use the site or blog, inactive social media management
Business has long moved to the Internet. Most large companies have their own websites. Therefore, if a person cannot find the appropriate page on the Internet, he begins to doubt the correctness of his choice. For example, a potential client wanted to buy a gift set of cosmetics. He remembered the recommendation of an acquaintance and began to search for the company on the Internet. But nothing came of it, because the company did not take care of creating a website. A person cannot read customer reviews, get acquainted with the assortment, different conditions and social networks of the brand. As a result, he decided to contact another company.
This example shows that a website, blog, and social networks are the most important channels of communication with the audience. If you want to promote a brand, be sure to use all of these tools. The more interesting and attractive your online resources look, the more customers you can attract and retain.
Lack of cooperation with opinion leaders
According to 2020 data, 72% of the largest companies believe that customer trust in the company is the most important factor in business development. Cooperation with influencers is one of the tools for attracting an audience.
According to research , influencer marketing will be one of the most popular areas of company promotion in 2023.
Example: a blogger gives a description of your product and recommends it to his subscribers. - This way you will attract new clients. If you do not use this method of promotion, the coverage will be lower. Therefore, you will not be able to reach potential clients.
It is important to choose the right opinion leader. You need to focus on the features of their content. Simply put, the influencer should occupy the same niche as your company.
Using spam messages as advertising
Almost all businesses use social rcs database networks and various platforms to advertise their brand. However, it is worth considering that spam can push away customers. If a user sees a letter with useless information, it causes unpleasant feelings. Remember that sending spam entails a loss of trust from the audience. The authority of your company is the most important factor influencing the client's decision. Therefore, the lower it is, the worse it is for the business. Let's consider the basic rules of interaction with the audience:
Don't be too direct. Don't put pressure on customers to make a sale.
Try to be useful. In your messages, you need to inform the client about important and interesting things. Answer the audience's questions and build close relationships with them.
Opting out of newsletters
Email newsletters are an effective marketing tool. If you want to promote a product, you should not give up this method of interacting with the audience. Otherwise, you will not be able to tell potential customers about your brand.
Setting up a mailing list in Telegram
Alternatively, you can organize a small advertising campaign to send out news about new products. The letter should contain the following elements:
A loud headline. This will increase the likelihood of opening and reading the newsletter.
Subject. Be sure to specify!
Benefits and features of the product – you should highlight these characteristics.
Refusal to use the site or blog, inactive social media management
Business has long moved to the Internet. Most large companies have their own websites. Therefore, if a person cannot find the appropriate page on the Internet, he begins to doubt the correctness of his choice. For example, a potential client wanted to buy a gift set of cosmetics. He remembered the recommendation of an acquaintance and began to search for the company on the Internet. But nothing came of it, because the company did not take care of creating a website. A person cannot read customer reviews, get acquainted with the assortment, different conditions and social networks of the brand. As a result, he decided to contact another company.
This example shows that a website, blog, and social networks are the most important channels of communication with the audience. If you want to promote a brand, be sure to use all of these tools. The more interesting and attractive your online resources look, the more customers you can attract and retain.