How to Attract More Qualified Leads with Facebook Ads (Written by Social Media Examiner)

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In this article, you’ll learn how Facebook Instant Forms and conditional logic let you automatically filter out unqualified leads.

Why Marketers Should Consider Using Meta’s Instant Forms
Most successful social advertising channels require strong armenia business email list consideration-focused ads to lead potential customers to conversion. Meta Ads Manager features mid-funnel (MOFU) targeting that can send leads to in-app or external destinations. However, the latter is not a viable option for all advertisers.

If you find that your traffic campaigns aren't driving the clicks they once were, or you're having trouble targeting or retargeting your website visitors, instant forms may be a good option. These forms capture contact details directly on Facebook or Instagram without requiring potential customers to visit an external website. They also streamline the lead generation process since they automatically fill in selected information.

However, until recently, Ads Manager didn't offer many options for improving lead quality or identifying interested leads. So if you've tried instant forms in the past, you might have ended up with a lot of low-quality leads, or even leads that were submitted incorrectly.

In May 2023, Meta began rolling out new instant forms functionality to engage potential customers. Now you can automatically personalize ads and dynamically update Q&A options using conditional logic. Instant Forms also supports rich creative elements, giving you additional tools to create more engaging ads.