Head-on advertising and standard formats

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We are talking about the basic rules of content creation and marketing in general, but in influencer marketing this is especially hard to deal with when mistakes are made, since people who go to social networks or bloggers' channels most often want to relax and have fun. And when you have to strain yourself to understand what is being discussed, the ad will not work (it will be missed).

As an example - excerpts from an advertisement for online training for a product manager and data analyst. Both options are valid, but in my experience, the clear option has worked and will work better on numbers than the beautiful one.


Of course, this is not about going for primitive formulations and ignoring the richness of language. Just try to break the text into simple sentences, avoiding complex speech patterns and long sentences. And remember your grandmother.

If you are a marketer or a scriptwriter and are responsible for france customer email list the actual writing of the material, then the book "Write, Cut" by M. Ilyakhov is your desktop guide. And the book "Clear, Understandable" will complement your skills and help in communication.

If in targeted advertising it is normal to immediately briefly and to the point inform the audience about the product and its advantages, then in the case of influencer advertising, nativeness, original presentation and unusual formats win.

A great example is Artemy Lebedev's channel, where the author adheres to the rule - he publishes ready-made advertising posts as they were sent to him, without editing anything. And of course, the more the advertising post is similar to his usual content, the more the advertising wins and captures the audience's attention.