In which other countries is TikTok Shop available? Some numbers that can serve as inspiration for brands

[Dimaeiya333]

TikTok is currently available in the United States, the United Kingdom, Malaysia, Vietnam, the Philippines, Singapore, Indonesia and Thailand.

Its operation so far has yielded interesting data that can allow brands in Spain to visualize the potential of TikTok Shopping for their commercial and marketing strategies. Since 2020, 5.7% of TikTok users have made purchases through the app and it is projected that this will reach 39.9% by 2026.

In 2022, TikTok had 1.4 billion monthly active users, and this figure is expected to rise to 1.8 billion by the end of 2024. On the other hand, the company has seen significant revenue growth in recent years, especially in the United States, its main market, with profits that could reach €15.68 billion during the second half of this year.

In China, more than 780 million people access TikTok every day, and the app has been downloaded more than three billion times, quickly establishing itself as a major shopping channel.

The Influencer Marketing and Social Media Calendar 2024
Your perfect ally to identify the best moments for your actions.

- Key dates of the main events in the sector that you won't want to miss,
- Exclusive information to optimize your presence on social networks.

[updated August 2024]

Download now


What opportunities does the TikTok store offer to Spanish brands?
TikTok Shop promises to revolutionize the e-commerce market in Spain, offering certain benefits such as:

Direct sales within the social network: this is one of the main and most obvious advantages that TikTok Shopping will offer to brands. Retailers will have a new way to sell their products directly within the platform, reducing the steps in the purchasing process and increasing conversion rates. Users can purchase products while watching videos or live streams, making impulse buying decisions easier.
Attractive commissions: To attract new brands and influencers, TikTok Shopping often offers reduced or even no commission rates during a promotional period. This is especially helpful for small and medium-sized businesses that want to try out the platform.
A gateway to social commerce: The rise of social commerce has been well exploited by the creators of the short video platform. TikTok Shopping offers Spanish brands a simple and effective entry into this new sales channel, com vp r&d email database bining the power of the social network and e-commerce to maximize exposure and sales. To learn more about social commerce, we recommend reading our blog: How to succeed with social commerce on TikTok .
Access to a young, global audience: 36.7 % of the users of this social network are between 18 and 24 years old and 32.6% between 25 and 34 years old, offering an important showcase for brands that want to connect with younger audiences. Spanish brands can take advantage of this user base and the platform's characteristic virality to increase their reach and connect with a diverse audience both nationally and internationally.
Influencer collaborations: Retailers can work with influencers and content creators to promote their products. These collaborations can generate authentic content that connects with the target audience, and in the best case scenario, the virality of the post can reach millions of people, turning them into potential customers.
Integrated content marketing: This social network allows brands to integrate their products within creative and entertaining content, taking advantage of the short video format. This can make advertising feel more organic.
Real-time analytics: TikTok Shopping offers analytics tools that allow brands to track the performance of their campaigns in real-time. This helps adjust marketing strategies on the fly and optimize sales.