Amazon and other large online retailers and price
Posted: Mon Jan 20, 2025 4:18 am
The world's and the United States' largest search engine only captured 15% of queries. aggregators are taking transactional queries away from search engines. This needs to be explained with an example. When a consumer plans to buy a complex and expensive product, he uses mainly informational queries: "how to choose a mountain bike", "how many chambers should a plastic window have", "where is it profitable to vacation in winter".
It is more convenient to search for answers to informational queries in "search lebanon email list engines". When a consumer buys a product that is understandable and inexpensive, he does not need information. Therefore, he uses transactional queries: "pizza with delivery", "buy an 8 Gb memory card". When the user knows exactly what he needs, the queries are shortened to the name of the product: "Feather blades 100 pieces", "medi compression stockings class 2".
Price aggregators and search on the website of online stores cope well with transactional queries. Online store owners should consider price aggregators and popular marketplaces as alternatives to search engines. For example, online sellers in the US are more interested in ensuring their product is visible on Amazon than on Google and other search engines. In RuNet, the audience of the main search engines is an order of magnitude larger than the audience of Yandex.
It is more convenient to search for answers to informational queries in "search lebanon email list engines". When a consumer buys a product that is understandable and inexpensive, he does not need information. Therefore, he uses transactional queries: "pizza with delivery", "buy an 8 Gb memory card". When the user knows exactly what he needs, the queries are shortened to the name of the product: "Feather blades 100 pieces", "medi compression stockings class 2".
Price aggregators and search on the website of online stores cope well with transactional queries. Online store owners should consider price aggregators and popular marketplaces as alternatives to search engines. For example, online sellers in the US are more interested in ensuring their product is visible on Amazon than on Google and other search engines. In RuNet, the audience of the main search engines is an order of magnitude larger than the audience of Yandex.