differentiate yourself from your competitors and establish a unique selling proposition;
collect content for your channels (cut short videos, upload a webinar to the channel, repackage a presentation);
increase recognition and expertise;
collect feedback from real users.
At the same time, you won’t have to spend a lot of money on a webinar, and in some cases, no investment will be required at all. But for everything to go well, it’s important to properly prepare for the broadcast. Together with experts, we’ll tell you what nuances should be taken into account when launching a webinar and how to evaluate the effectiveness of the event.
Define the goal
If you don't understand the expected results, you won't make any profit. Think about what you want to get in the end: sell a course, share your expertise, increase company recognition, or promote your vietnam email list personal brand. Knowing your goal will help you choose the right format for holding a webinar. For example, it's better to use a presentation to attract clients, and a master class for training.
Select a topic
The key idea of the webinar should intersect with your product and at the same time resonate with the target audience (TA), that is, touch upon their interests or cover their “pains”.
How to find out what concerns potential clients:
study popular queries in Yandex Wordstat ;
conduct a survey of the audience on your personal blog;