When you expose situations that commonly happen to your target audience, you make them feel identified and belonging to that reality. This not only relates them more closely to your brand, they also perceive you as someone who understands them and goes through the same thing.
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The relationship and empathy between the client and the brand is one of the fundamental factors to be able to consolidate a lead effectively. This is why appealing to emotions is so important.
The more your customers identify with your brand, the greater their taiwan whatsapp resource connection and loyalty to it. Digital narratives know this very well and that is why they focus on telling situations that your customers can relate to.
Digital narratives
Creativity and innovation
Implementing digital storytelling in our marketing strategy will certainly make us try new things in promotions. And this is something that gives us another benefit in itself, as it allows us to reinvent our plans and stay ahead of the curve.
Since we will be working with resources that arise purely from creativity, the scope or focus you can give it is almost infinite. It will depend on the characteristics and interests of your target audience to determine where you should take the discursive line of your narratives.
However, you should always keep in mind that the main goal of these strategies is to connect and empathize with the customer. So keep emotions and relationships as the main focus of the stories.