Analytics and control
Posted: Mon Jan 20, 2025 3:52 am
The assessment of a marketing package is aimed at its comprehensive analysis. In other words, all the methods, techniques and tools with which a company can form an interested target audience are analyzed. For example, in the hotel business, 8 audit options are used, during which an assessment is carried out:
external and internal environment of business processes;
marketing strategies aimed at promoting the hotel;
work processes of the marketing department;
marketing sales technologies;
marketing tools and functionality;
efficiency of service promotion;
results obtained, competitive advantages.
Based on the listed points, recommendations overseas chinese in worldwide data are formed aimed at eliminating the identified errors and adjusting the work of the marketing department. Based on the conducted audit, conclusions are formed about the state of the enterprise's marketing in the following aspects:
The productivity of interaction between the company's departments and marketers, and the latter's availability of tools to influence the quality of the product.
The presence of unresolved issues in contacts with company employees, partners, government structures, etc.
Formation of a clear and understandable mission of the enterprise, taking into account the achievability and measurability of the set tasks.
Developing a company strategy. Here it is important to find out how clearly this document describes the actions of all structures of the enterprise, whether a system for evaluating the effectiveness of the marketing department has been formed, how measures for correct positioning in the market and tools for increasing consumer demand have been selected, whether the allocated budget is sufficient to implement strategic plans.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Offline methods of business promotion
We are talking about reliable and well-known methods of business promotion. Each of them has its own unique advantages. Offline promotion methods require competent execution of certain actions:
Items that are included in a set or related to the main product
By purchasing additional items along with the main expensive products, the buyer automatically increases the total amount of revenue. The ability to navigate the product range well and competently offer related products is a sign of a competent sales team that strives to increase profits.
Free services
Make valuable and useful offers to your customers. This approach will allow you to attract consumers' attention, tell them about your capabilities and expand your circle of buyers. You can offer related products, services or a certain stage of it (it does not necessarily have to be the initial one).
For example, a cable TV provider gives its subscribers a free connection every third month. Various options are possible: payment for a taxi, coffee, a t
external and internal environment of business processes;
marketing strategies aimed at promoting the hotel;
work processes of the marketing department;
marketing sales technologies;
marketing tools and functionality;
efficiency of service promotion;
results obtained, competitive advantages.
Based on the listed points, recommendations overseas chinese in worldwide data are formed aimed at eliminating the identified errors and adjusting the work of the marketing department. Based on the conducted audit, conclusions are formed about the state of the enterprise's marketing in the following aspects:
The productivity of interaction between the company's departments and marketers, and the latter's availability of tools to influence the quality of the product.
The presence of unresolved issues in contacts with company employees, partners, government structures, etc.
Formation of a clear and understandable mission of the enterprise, taking into account the achievability and measurability of the set tasks.
Developing a company strategy. Here it is important to find out how clearly this document describes the actions of all structures of the enterprise, whether a system for evaluating the effectiveness of the marketing department has been formed, how measures for correct positioning in the market and tools for increasing consumer demand have been selected, whether the allocated budget is sufficient to implement strategic plans.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Offline methods of business promotion
We are talking about reliable and well-known methods of business promotion. Each of them has its own unique advantages. Offline promotion methods require competent execution of certain actions:
Items that are included in a set or related to the main product
By purchasing additional items along with the main expensive products, the buyer automatically increases the total amount of revenue. The ability to navigate the product range well and competently offer related products is a sign of a competent sales team that strives to increase profits.
Free services
Make valuable and useful offers to your customers. This approach will allow you to attract consumers' attention, tell them about your capabilities and expand your circle of buyers. You can offer related products, services or a certain stage of it (it does not necessarily have to be the initial one).
For example, a cable TV provider gives its subscribers a free connection every third month. Various options are possible: payment for a taxi, coffee, a t