A newbie in business risks buying a pig in a poke. He may be tempted by promises like "Monthly income from the resource in the amount of 1 million rubles", but in reality it turns out to be unprofitable.
To avoid such problems, first you need to prepare for the purchase - decide for yourself: what and at what price you are ready to buy. Then, according to the outlined criteria, look for ads for the sale of an online store. But even after a worthy option turns up, a painstaking check is required.
Step 1. Calculating the cost of an online store
Online stores are characterized by a wide price range. In particular, Avito offers online stores priced from 15 to 700 thousand rubles.
If the cost of a retail outlet cash app database is determined by its owner, he can indicate any amount at his own discretion. It happens that the price is calculated by the service through which the sale takes place. Various methods are used for this, among which the multiplier method is widespread. In this case, the profit received per month is multiplied by a special coefficient or multiplier. Its value on the Russian market usually ranges from 12 to 24. For example, with a monthly income from a store of 100,000 rubles, it will cost:
12 x 100,000 = 1,200,000 rubles;
24 x 100,000 = 2,400,000 rubles.
Calculating the cost of an online store
For each online store, the multiplier is determined individually, based on its indicators. The growth of this coefficient is facilitated by:
Autonomy of the online store. A high degree of automation of activities and minimal participation of the owner increase the multiplier.
Low risks . For example, if a company has only one client that brings in the main income, there is a risk, which causes the multiple to decrease and the price to fall.
Constant profit .
Complexity of the project. Sites that are more difficult to create analogues for are valued higher.
Subscriber bases. A large number of users increases the multiplier.
Growth Rate: The value of profitable stores is growing rapidly.
Market size and level of competition . The multiple increases when there are more opportunities in the market and decreases when the area is not attractive to buyers.
When the store comes with products, its cost increases. When determining the price, it should be known what profit the online point receives per month. To clarify this information, you need to contact the seller.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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