High stakes bring urgency and priority.
Posted: Mon Jan 20, 2025 3:47 am
Although there was initial skepticism that the wacky idea could japan b2b leads recoup critical revenue losses overnight, the team ended up hosting 8,000 virtual farm visits and increasing revenue fivefold. This success saved jobs and farms during an existential crisis.
Going back to our podcast example, let’s say the person executing this goal wants to start a podcast. This is their dream. The incentive is that if they get 3 new course signups in 3 weeks, they will get a $500 monthly budget for the next year to create a great podcast.
Now the stakes are clear - if they really want to make the podcast a reality, they need to make it happen first and then see what comes of it.
There are also soft incentives. For example, the CEO of a construction company asked employees to accomplish a challenging goal. He rewarded them with a Friday off during the summer vacation. Although the team initially thought this timeline was unreasonable, it eventually worked out and saved time.
It’s inevitable for marketers to feel overwhelmed when faced with endless choices and distractions vying for their attention, but Andrew offers a counterintuitive but practical solution – impose limits.
By eliminating unnecessary effort, narrowing the focus to a single priority outcome, challenging teams with seemingly impossible constraints, and increasing accountability for results, leaders can shift from being reactive to unleashing creative thinking, innovation, and resilience, even when This is also true in the most uncertain and resource-constrained environments.
Going back to our podcast example, let’s say the person executing this goal wants to start a podcast. This is their dream. The incentive is that if they get 3 new course signups in 3 weeks, they will get a $500 monthly budget for the next year to create a great podcast.
Now the stakes are clear - if they really want to make the podcast a reality, they need to make it happen first and then see what comes of it.
There are also soft incentives. For example, the CEO of a construction company asked employees to accomplish a challenging goal. He rewarded them with a Friday off during the summer vacation. Although the team initially thought this timeline was unreasonable, it eventually worked out and saved time.
It’s inevitable for marketers to feel overwhelmed when faced with endless choices and distractions vying for their attention, but Andrew offers a counterintuitive but practical solution – impose limits.
By eliminating unnecessary effort, narrowing the focus to a single priority outcome, challenging teams with seemingly impossible constraints, and increasing accountability for results, leaders can shift from being reactive to unleashing creative thinking, innovation, and resilience, even when This is also true in the most uncertain and resource-constrained environments.