After revising her pricing and contract, Donna admitted she lost two clients in 24 hours due to the tough economy.

[shaownhasane]

Additionally, Donna recommends a fixed monthly or quarterly fee. To her, the fee was a monthly fee for exclusive writing services, not just compensation, and had nothing to do with the quality of the israel b2b leads work. She offers options for different service levels, such as 40 hours per week. Fees include writing time, research, revision, and getting to know the client's business.

Unlike copywriters who are constantly changing copy, Donna’s goal is to build relationships by taking the time to understand her clients’ needs upfront and incorporating the discovery process into pricing. This approach demonstrates to clients the value of Donna and why the fixed monthly fee is worth it. A flat fee is beneficial if you're just starting out and working with small businesses or sole traders - these clients may require you to wear many hats.

Some clients dropped significantly, causing her to lose 65-70% of her revenue.

Now, Donna requires a minimum 3 month contract with her clients. If something goes wrong, you have 90 days to make adjustments. She also requires corporate clients to give her 30 days’ notice if they don’t want to renew.

Donna ensures that her pricing reflects both the value she provides and her operating costs. For example, when working with startups, Donna provides value by creating briefing templates for clients with less established processes. She tells clients they can customize templates and share them among their teams. Clients like these templates as a starting point, so she's happy to provide more.