Build an addressable audience
Posted: Mon Jan 20, 2025 3:24 am
eting is about reach and frequency. How many people can you reach and how often? Being able to get your message across to your audience is the benefit, frequency is the cost. How often do you need to do this to get your audience to change the behavior you want? In the age of social and paid media, it’s increasingly difficult to reach people with any frequency. Therefore, content marketing efforts will generate a level of goodwill among your audience.
A key goal of content marketing is to build an addressable audience. These are subscribers you can reach at any time, such as email list or event attendees. If you choose to promote your products, you will have more access to reach your target audience through organic means or paid media. Sure, you can reach this audience, but the key is iraq b2b leads converting them into subscribers.
If you can convert 1-5% of your market into loyal subscribers, you win every time. You can continue to engage them and earn their trust and business. This is similar to how media companies monetize their audiences through events, communities, subscriptions, and more. Content builds loyalty so people want to hear from you and buy from you. They may not be a buyer today or tomorrow, but if you keep them engaged, if you always provide value, you will always be top of mind.
Think of Marvel as a media company. Their goal is to attract as many viewers as possible. Through their content, they create loyalty among their viewers every time they publish new content, and the viewers spend money on it.
ai-build-addressable-audiences-marvel-example
Or take the Barbie movie for example. This is the perfect way to think about content marketing—Mattel completely reinvented the Barbie brand with a movie.
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Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to learn how to use AI in their business.
A key goal of content marketing is to build an addressable audience. These are subscribers you can reach at any time, such as email list or event attendees. If you choose to promote your products, you will have more access to reach your target audience through organic means or paid media. Sure, you can reach this audience, but the key is iraq b2b leads converting them into subscribers.
If you can convert 1-5% of your market into loyal subscribers, you win every time. You can continue to engage them and earn their trust and business. This is similar to how media companies monetize their audiences through events, communities, subscriptions, and more. Content builds loyalty so people want to hear from you and buy from you. They may not be a buyer today or tomorrow, but if you keep them engaged, if you always provide value, you will always be top of mind.
Think of Marvel as a media company. Their goal is to attract as many viewers as possible. Through their content, they create loyalty among their viewers every time they publish new content, and the viewers spend money on it.
ai-build-addressable-audiences-marvel-example
Or take the Barbie movie for example. This is the perfect way to think about content marketing—Mattel completely reinvented the Barbie brand with a movie.
Artificial Intelligence Exploration
Curious about how to use artificial intelligence?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to learn how to use AI in their business.