You probably already want to implement all the monetization strategies. Now let's start increasing traffic to your website so that it will be easier to achieve your goals later.
Content Marketing
The first thing we think of when we talk about content is text. But the reality is that you can offer material in different formats: videos, tutorials, webinars, video podcasts, ebooks and articles, among others.
It is essential to study your client and create a buyer persona to whom your efforts will be directed. The more you know your audience, the easier it will be to create specialized and quality content to generate engagement .
The goal of content marketing is to help you attract and australia whatsapp resource retain your target audience in a non-invasive way . The key is to get users to choose you and return to your site. To do this, you need to provide content that educates, convinces, entertains or inspires your audience.
Through the different formats you publish, you will be able to measure which type of material works best and which your users demand the most. Keep track and a schedule to make better evaluations and comparisons; you can use a Kanban board to work in collaboration with other professionals. After 6 months, you will be able to visualize the organic result.
Share your content on social media and through email marketing . Send your audience a newsletter or reward your subscribers with an e-book of interest. This way, you can engage directly with your followers, get to know them better, and use them as a source of traffic to your website.
Youtube is the second most used search engine by users: having a channel there is ideal for attracting traffic and then linking the videos on your website.
In the world of content marketing, blogs are still king and a great way to promote your brand. Many e-commerce sites have a blog section with news, tutorials and tips related to their products. For example, a kitchenware store often has a section with recipes and cooking tips.
It's not about offering something like traditional advertising, where you're constantly trying to sell, but about offering tips and ideas that your users find attractive. This is a much less invasive method for customers.
We know that Youtube is the second most used search engine by users: having a channel there is ideal to attract traffic and then link the videos on your website. The more your target audience likes the content, the more likely they will share it and view it on social media.
In turn, if Google considers that your site contains relevant content, you will have a better position in the search engine results. To be in the first places, you can optimize your material using SEO techniques .