9.Updated and real-time information.

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Monitor communication campaigns carried out through Social Networks.

It will be possible to know the impact of our communication or promotion campaigns at all times and make modifications or variations in the message sent thanks to the constant feedback offered by Social Networks. For example, if we establish a USP and Claim for a specific campaign and we see that it is having little result for some specific reason that is being discussed, it would be good to be able to modify the part of the message that we see as less attractive and constantly vary the communication to improve it. Smart companies monitor the impact on Social Media and the behavior of our audience, this will allow the generation of business opportunities, improving our ROI as long as we manage to align our Social CRM with the different departments of the company.

5.Customize and segment campaigns.

The large volume of information that we will be able to obtain from our clients, potential clients, prospects and stakeholders will allow us to create personalized messages based on them. We will be able to make very precise segmentations due to the high volume of information we will work with. The challenge is knowing how to interpret the data to improve our effectiveness and communication. We must generate Engagement towards our company on Social Networks , either by allowing us to share all the marketing content we have online, growing our audience, making it viral and generating more Leads .

6.Create new and improved experiences.

We must consider what our clients want from us and thanks to Social CRM we will be able to find out. It will be possible to create and offer a new experience between Client and Company that allows them to feel like one of us. Even in moments when our services cannot solve their needs, we will manage to create a climate of trust so that in the future they will consider us among their options when contracting a service that we offer. The experience always lasts longer in the memory than any advertisement about a specific benefit. We must therefore use Social CRM to create new experiences and personalize them.

7. Quickly respond to the needs of our Clients and Potential Clients .

Customers demand on-site customer service, and we can use social media to differentiate ourselves from our competitors in that regard. This will help B2B companies increase their reach and strengthen relationships with our current customers and prospects by using social media to build more dynamic relationships with their environment. We must quickly address the needs of our customers and potential customers. Automatically linking their profiles will allow the company to quickly learn about their interests, challenges and needs without additional research.

8. Task control.

Thanks to Social CRM, we will be able to better control our time and monitor each of our tasks. We will be able to control our sales department, knowing at all times what results we are obtaining in order to calculate in advance the success of each of our actions. We will be able to focus the sales process of our department with greater success. We will also be able to see how much time we dedicate to each of our clients and potential clients to know if it is profitable.



We must understand Social CRM not as something static, but as something constantly changing. Data is updated and changed every second, therefore, we will have updated information in real time to decide our next actions. In th chief vp sales marketing officers email lists is way we will know if we need to invest in advertising at specific times, carrying out campaigns on Social Networks or emailing to capture the attention of our prospects and clients. We will be able to see each of our clients and potential clients in a differentiated and personalized way in order to be more successful when we contact them. The strategy will be much more effective.

10. Extensive social knowledge.

Marketers can quickly gain insight into a customer’s preferences and individual behaviors with one-click access to public social media profiles and activity streams. In these cases, Social CRM will become an increasingly important tool for companies to adapt to the new social-driven business environment.

Automated marketing platforms have seen the relevance that Social CRM is having and will have in our society and in the way we sell our services. Hubspot allows the integration of different modules to manage our clients, potential clients and prospects.

It could become pointless for our company to try to grow its Twitter or Facebook followers by manually adding other website profiles. That is why detecting Retweets , Favs , Likes or Shares of blog posts facilitates a company's Social Media efforts .

These social tools improve the activity of our sales and marketing departments, helping companies to build a new social media intelligence that helps us to innovate, create more attractive content, products and services, which will help us to succeed in a mature sector such as ICT . We must include social profiles in our CRM system to have a successful Social Media strategy and create deeper relationships with our clients, potential clients and prospects, allowing us to create a B2B relationship that is beneficial for both parties.